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Level Up Your Reward Experience: How a Tiered Approach to Customer Loyalty Can Yield Tremendous Results

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By: Wise Marketer Staff |

Posted on September 26, 2023

Your customers are demanding higher levels of personalization than ever before and there are very few situations left today where a one-size-fits all approach will work. The companies with the most loyal customers today have earned them through continuous efforts to ensure customer relevance, satisfaction, and long-term engagement; not just by spraying out on-going sales and discounts.

One of the most effective ways for a business to gain long-term customer engagement and loyalty is through a tiered recognition program. A tiered recognition programme works by inviting customers to enjoy a range of benefits directly related to their level of support to the business. The more a customer spends or advocates for the business, the better the benefits at stake.

Tiered programs offer an excellent foundation for building long-term relationships on an emotional level. A study by CapGemini revealed that 70% of emotionally engaged customers spend up to twice as much on the brands they are loyal to, so the evidence is pretty clear that tiers can add profit to your business.

If you want to achieve next-level customer loyalty, take a moment to consider how optimizing a tiered approach to customer loyalty can unlock tremendous benefits. This article from Reward Paths explains how to introduce a tiered approach and generate additional revenue growth. The team at Reward Paths collectively has over 100 years’ experience in helping companies grow and is committed to crafting a tailored program that’s 100% bespoke to your strategy and brand.