Levi's extends its '10 second fitting' kiosk market tour
It seems that the time and technology has truly arrived for the mall-based retail apparel sizing kiosk: in other words, a way for consumers to find a pair of jeans that fits without searching for shops and hopping in and out of fitting rooms. The latest announcement of a 'measure me up' kiosk comes from Levi Strauss & Co.
Levi Strauss decided to address the problem of growing competition in the denim clothing market by trying to make a traditional struggle - finding a shop with the right pair of jeans - into a 10-second shopping experience.
Consequently, the company is taking its electronic body measurement system, the Levi's Fit Experience, on a 12-market tour across the USA to help consumers easily find a pair of jeans in just a few seconds. (The Wise Marketer recently reported on similar trials being launched in six US shopping malls by Intellifit Corporation - see August 9th, 2005).
How it works When the (fully clothed) consumer steps into the cylindrical glass booth, the kiosk scans them and then prints out recommended sizes and styles of Levi's Jeans, cross referenced with their body measurements. When they step out of the booth, Levi's personal stylists are available to help the consumer decide which styles suit them best.
The tour schedule will take the kiosks to Woodbridge (NJ), Houston (TX), Baltimore (MD), New York (NY), Albuquerque (NM), Pineville (NC), Tucson (AZ), Augusta (GA), San Diego (CA), Miami (FL), Northridge (CA), and Costa Mesa (CA).
All stores Following Levi's successful 7-market test programme in Spring 2005, the brand will now continue its tour in selected markets. The company also plans to permanently install the body scanners in most of its US stores by the end of November 2005.