Our Editor in Chief sat down with CRMC 2019 co-presenters, Yoav Susz and Emma Crepeau of Optimove and Sweaty Betty, respectively, to dig into what a cutting-edge CDP (Customer Data Platform) looks like today. And how Optimove's approach to "liberating" customer data science is helping one of the UK's most iconic sportswear brands build real engagement.
By way of introduction, Optimove's platform (CDP) informs and powers customer relationships for more than 350 brands world wide. Sweaty Betty was founded in 1998 by Tamara Hill-Norton and has been shaking up the UK activewear market for 20 years.
What follows is a short - but lively - conversation with a dynamic brand and one of the dynamic platforms that supports them.