Executive Interview

Getting to Know Executives in Loyalty: Mike Hughes of Exchange Solutions

Today we feature an interview with Mike Hughes, CEO Exchange Solutions. Mike is a seasoned executive with a long track record of success, leading organizations through rapid growth and expansion.

Among other accomplishments prior to joining Exchange Solutions, Mike raised over $800 million in public and private financings, built companies from early stage through large scale growth and has managed several highly successful exits.

With that background, you might anticipate this conversation will cover more than just customer loyalty, and it does.

Upon our suggestion, Mike welcomed the idea to engage in a discussion where the Wise Marketer could “ask me anything”. We believe the format provides you unique insight into the personality and character of the man leading this dynamic provider of personalized loyalty solutions for retail.

The timing of this interview meshes nicely with the release of the updated Loyalty Academy course #102, The Psychology of Loyalty. The course was premiered with a live audience this week and it garnered tremendous interest and positive feedback.

The premise of the course is to tie best practices in loyalty marketing to powerful elements of behavorial research. Key outcomes from the course are to gain an understanding of how human beings are wired to make decisions, and to demonstrate that if we invest sufficiently in understanding how others tick, we can create solutions to the core challenges of customer loyalty and create long-term, trust-infused relationships with our customers.

Understanding the people who lead companies in this industry carries the same importance. Mike’s willingness to play the “ask me anything” game and converse transparently on a wide range of topics adds rich context to understanding his views on customer engagement and loyalty marketing and provides insight into the way Exchange Solutions works as an organization.

We’ll continue to seek out similar opportunities for executive-level discussions as we believe it benefits our readers and the industry.

Thanks to Mike for his time in doing this interview.

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