Executive Interview

Women in Loyalty: Episode 7 — Clare Dorrian, SugarCRM

For Episode 7 in the Women in Loyalty™ series, we are thrilled to be joined by Clare Dorrian, CMO at SugarCRM.

Clare is a results-oriented, creative, and passionate marketing professional with a record of driving customer acquisition as well as brand and market awareness working for B2B software companies of various sizes.

Highly motivated and known for her energy and commitment to teamwork, she prides herself on inspiring marketers to create real-world results that are good for business and good for customers. While born and bred in the UK, Clare currently resides in San Francisco. She holds an MA with Honors from Glasgow University.

For any aspiring Marketing leaders, this is a conversation you won’t want to miss.

Cheryl Nuttall, a previous Women in Loyalty guest and Director, Enterprise Strategy — Loyalty for FIS Global, will return as host for this episode.

Featured Guest

As SugarCRM’s chief marketing officer, Clare Dorrian is responsible for overseeing the company’s overall integrated marketing strategy. She leads the customer marketing, revenue generation, product marketing and marketing operations teams. Clare is a results-oriented, creative and passionate marketing professional with a record of driving customer acquisition as well as brand and market awareness working for B2B software companies of various sizes. Highly motivated and known for her energy and commitment to teamwork, she prides herself on inspiring marketers to create real-world results that are good for business and good for customers. While born and bred in the UK, Clare currently resides in San Francisco. She holds an MA with Honors from Glasgow University.

About Women in Loyalty

The Women in Loyalty series is composed of video interviews featuring executives who are influential in digital customer marketing today, and those that have made lifetime contributions to the art and science of customer loyalty throughout their careers.

You’ll be hearing from people working around the globe with brands, suppliers, and in academia. We’ll also feature some of the 90+ female members of the Loyalty Academy’s Certified Loyalty Marketing Professional™ (CLMP) community.

If you would like to participate or nominate a guest, please drop us a message.

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