Lowe's Canada to start issuing Air Miles soon

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By: Wise Marketer Staff |

Posted on September 17, 2015

Lowe's Canada and LoyaltyOne - the owner and operator of the Air Miles Reward Program in Canada, have announced a new partnership to launch the reward programme with an anticipated full roll-out to Lowe's stores nationwide beginning on 1st December 2015.

Lowe's is a Fortune 50 home improvement company with fiscal year 2014 sales of some $56.2 billion, serving approximately 16 million customers a week in the United States, Canada and Mexico through its stores and online.

Canadian customers will be able to earn AIR MILES reward miles at all Canadian Lowe's retail locations and for purchases made online through the company's web national web site.

In Canada, Lowe's opened its first stores in December 2007 and now operates in Ontario, Alberta, Saskatchewan and British Columbia. In July 2015, Lowe's Canada announced that it will expand its presence in the provinces in which it currently has stores by opening an additional 14 new locations.

"The growth of coalition Partners is fundamental to the strength of the Air Miles Reward Program and the value it provides our over 10 million active Collectors," commented Blair Cameron, Senior Vice President of Client Services and Retail for the Air Miles Reward Program. "Our partnership with Lowe's Canada will allow for even more Canadians to engage in the programme and get rewarded for investing in home improvement projects."

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