Loyal UK Shell customers try PayPal at the Pump

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By: Wise Marketer Staff |

Posted on February 23, 2015

Loyal UK Shell customers try PayPal at the Pump

Shell has partnered with PayPal with plans to be the first fuels retailer in the UK to offer a mobile payment solution at pumps nationwide. Mobile payment at Shell is scheduled to be available later this year through apps on Android and iOS store.

Shell and PayPal have just announced the innovative new service that plans to let customers pay for their fuel using just their mobile without leaving their car. This service plans to offer a new level of choice and convenience to customers: from busy parents who want the ease of remaining by their vehicle with their children, to those in a rush who want to fuel up and pay as quickly as possible.

With the majority of Shell's 1,000 service stations throughout the UK planning to offer the technology, customers across the country should have the option of using this innovative, fast and secure new service.

Consumers will be able to use the service through either the Shell Motorist App or the PayPal App in a few easy steps. After driving into the forecourt the customer simply selects the corresponding pump on the app. The app then authenticates the transaction and the customer can then fill up and go. When refuelling is complete a receipt is automatically sent through to the phone, letting the consumer drive away, safe in the knowledge the transaction was a success.

Following a successful trial in 2013, Shell will be piloting the service for selected Shell Drivers' Club customers in April 2015, with plans to roll it out nationwide later in 2015.

"Our customers will now have the flexibility and convenience of paying without having to leave their car. Those who want to go in store and pay or purchase other items will still be able to, with the benefit of reduced queues," said Michael Hominick, retail marketing manager for Shell UK.

Shell serves around 25 million customers daily at its 45,000 branded sites around the world. PayPal processed some US$46 billion in mobile payments in 2014 alone, and claims 19 million active accounts in the UK and over 162 million globally.

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