The Wise Marketer Group, publishers of The Wise Marketer, the most widely read news source for customer and loyalty marketing in the world, has announced the initial group of presenters for its third annual Loyalty Academy Conference. On Thursday, March 8, 2018, at the Waterstone Resort and Marina in Boca Raton, Florida, leading loyalty marketing executives and professionals will gather together to learn why a "Loyalty Revolution" is underway, the theme of this year's conference.

Sarah Phelps, SVP Rewards Management, Wells Fargo will kickoff the day providing her perspective on how the elements needed for a revolution are clearly evident in the challenges and compelling opportunities of concern to brands seeking to promote a customer-centric organization. "After many years with Wells Fargo and First Annapolis, the payments and consulting advisory now owned by Accenture, Sarah has tremendous practioner's experience and will be sharing a very powerful point of view," said Bill Hanifin, CEO Wise Marketer Group.

Featured speakers for this one-day conference also include:

  • Rachel Royal, Director of Organic Growth Intelligence & Strategy, Owens Corning, who will explore new frontiers in customer-centric data analytics, and share insights concerning artificial intelligence (AI) and other new tools to guide business intelligence strategies for marketers,
  • Return on Happiness advocate, JoAnna Brandi, explores how behavior psychology and human behavior trends can be applied to improve customer experience and bring greater success to customer loyalty strategies, and
  • Barry Kirk, VP Maritz Motivation Solutions will lead an energizing Customer Experience session with real-time interactions from attendees.

Michael Capizzi, Dean of the Loyalty Academy noted, "The customer loyalty industry is global in nature, and by some estimates generates goods and services of more than $200 billion per year. Our industry now has a forum, the Loyalty Academy Conference, where leaders can gather to learn and network in a highly productive environment. We have created the agenda for this year's event to highlight important topics to everyone in this industry and develop practical solutions to smash these "big rocks" into bits."

The Loyalty Academy will introduce the first-ever "Loyalty Rockbreaker" innovation challenge, where three companies selected by Loyalty Academy judges will pitch their solutions to smash one of the "Big Rock" topics covered during the conference. Confirmed judges are Michael Hemsey, EVP Loyalty Solutions Group at Merkle; David Andreadakis, Chief Strategy Officer Kobie Marketing; and Steve Allmen, CLMP and President, Loyalty & Co.

The agenda also includes a technology panel that will address how Blockchain technology can and will revolutionize the way brands and providers assemble their operating solutions. Ali Aidi and Tim Myers are the featured subject matter experts selected for this panel.
The Loyalty Academy Conference is a one-day live event, but this year it will be shared via livestream to enable a global audience to participate and learn collectively.

"Revolutions are sometimes necessary to achieve a better collective good and we have designed our sessions to highlight, explore and unpack the underpinnings for why this notion applies to the customer engagement and loyalty industry today" shared Aaron Dauphinee, COO Wise Marketer Group, adding "this year's speakers offer an unprecedented opportunity for industry leaders to best understand how marketers advance the practice of customer loyalty in order to lead or remain competitive."

About the Loyalty Academy Conference 
The Loyalty Academy Conference brings together the leading minds in loyalty marketing for an intimate one-day conference of insightful learning and discussion of the biggest challenges in building customer loyalty today. Attendees can network and mingle at one of South Florida's premiere resort properties while tackling the "big-rock" issues impacting their loyalty efforts in the coming year. Special Early Bird rates to attend, as well as discounted conference room rates at the Waterstone Resort and Marina, are available through February 9, 2018. Please visit for complete registration details.

About the Wise Marketer Group 
The Wise Marketer Group delivers timely and unbiased publishing, research, and educational products to a global audience of marketing professionals. The Wise Marketer Group publishes, the most widely read news source for Customer and Loyalty marketing in the world, with a 15-year history serving the global loyalty marketing industry. The Wise Marketer also publishes The Loyalty Guide™ and operates the Loyalty Academy™, the first industry professional certification program, offering the designation of Certified Loyalty Marketing Professional™ (CLMP) to those completing the curriculum.

For details, visit and or contact Margaret Meraw at