Certified Customer Loyalty and CRM professionals cross milestone threshold
DEERFIELD BEACH, FLA. (PRWEB) JUNE 23, 2022 — The Loyalty Academy™, the educational platform operated by Wise Marketer Group™ (WMG), has announced a new level of professional certification globally.
Marketing professionals having completed the Certified Loyalty Marketing Professional™ certification process now total more than 325 persons across 30 countries globally.
“The acceptance of this professional training program by marketers worldwide truly represents a global phenomena,” said Graeme Thomson, Chairman of the Loyalty Academy’s Board of Regents. “The participation by so many across diverse geographic markets indicates the CLMP courseware is established as the de-facto industry standard around the world.”
The individuals having earned the distinction of Certified Loyalty Marketing Professional as designated by the Board of Regents of The Loyalty Academy are experienced in all vertical markets in every region of the world and include many individuals with advanced/master’s degrees in marketing and a few Ph.D.’s. The aggregate profile of all CLMPs’ demonstrates the extensive loyalty knowledge and experience of the collective group. At this time, members of the group average 13.7 years of experience, involving work on an average of 42.7 different customer loyalty programs each.
The largest population of marketing executives having earned the CLMP designation is in the United States, Canada, and the Middle East North Africa regions. The diversity of the group continues to grow as the result of public workshops held by the Loyalty Academy around the world. Already this year, a workshop has occurred in Dubai and one in Mumbai next week, June 28 – 30, of which registration is still available! Additional events are scheduled in 2022 for Ireland, South Africa, and the United States.
Mike Capizzi, Dean of Education, Loyalty Academy commented, “Loyalty academy growth is coming from many sources: individuals purchasing online certification packages, those who participate in public workshops, and many who complete the program as part of our corporate or team training products. Demand for professional education in loyalty marketing is strong on a global basis as the industry continues to gain increased importance in a digital first world.”
“This is a global industry,” continued Thomson, “worth more than US$60 billion and growing at a double-digit rate year over year. An industry of this magnitude demands an enterprise that represents its best interests on a global scale. That is the mission of the Wise Marketer Group and reaching this new threshold of CLMPs is evidence that our service to the industry is being recognized. There is certainly more to come.”
After Mumbai on June 28–30, the next public workshop where participants can earn their CLMP credentials will be held in Dublin, Ireland on September 20-21, 2022, in partnership with the Irish Loyalty Awards. Visit here for more details.
About The Loyalty Academy & Wise Marketer Group
The Loyalty Academy offers the world’s foremost professional development platform for the global loyalty marketing industry. The Loyalty Academy is owned and operated by Wise Marketer Group, the publisher of TheWiseMarketer.com, the most widely read news source for Customer and Loyalty marketing in the world. With a 20-year history serving the loyalty marketing industry, it is known as the Global Voice of Customer Loyalty. The Wise Marketer also publishes The Loyalty Guide™ and hosts the Women in Loyalty™ series.