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Loyalty Academy Announces Strategic Partnership With The Irish Loyalty Awards

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By: Wise Marketer Staff |

Posted on February 14, 2020

First ever loyalty certification workshop in the Euro Zone will be held in Dublin 2020 for loyalty and CRM professionals.


The Wise Marketer Group, publisher of TheWiseMarketer.com and operator of The Loyalty Academy, have announced a new strategic partnership with the Irish Loyalty Awards to deliver loyalty education and training services to a pan-European audience.

The partnership begins with a featured presentation on The Six Competencies of Loyalty Marketing at the 2nd Annual Irish Loyalty Summit event in Dublin on March 12, 2020. Mike Capizzi, Dean of the Loyalty Academy, will lead the discussion and present a proprietary framework for evaluating what it takes to be great as a loyalty marketer. The awards gala will follow that evening with winners announced in multiple categories celebrating the best loyalty programs in Ireland. Information about the event and registration can be found at Irish Loyalty Awards. The Wise Marketer will serve as a media sponsor for the event.

The partnership has also announced a complete certification workshop for loyalty marketing professionals throughout the region. The 2-day workshop will also be held in Dublin in September 2020 and participants will be able to earn the credentials of Certified Loyalty Marketing Professional™ (CLMP) as sanctioned by the Board of Regents for the Loyalty Academy. Details will be announced at the March Summit in Dublin.

Meeting the demand for training and professional growth among data-driven, customer-centric marketers around the world, the Loyalty Academy has conducted seminars and/or full certification workshops in 5 countries to date: Australia, New Zealand, Canada, Brazil, and the US. Ireland marks the first time the educational offerings of the Loyalty Academy have been brought to the Euro Zone. Invitations will be sent to loyalty professionals throughout Ireland, the UK and Europe. The CLMP workshop has helped ground hundreds of marketers in the concepts, best practices, and tools needed to successfully compete in the growing Customer Engagement and Loyalty industry.

The Dublin workshop will also be led by Capizzi, a long-time activist for the European Loyalty marketplace. “As Customer Centric marketing continues to grow in importance on the world stage, the demand for professional training is increasing,” commented Capizzi. “A new generation of marketing professionals are entering the work-place and are finding that CLMP certification can jump-start their career path with customer-facing brands. At the same time, highly experienced practitioners are seeking education on the latest trends and channels to connect with their customers. The Loyalty Academy certification programs and online courseware are designed to meet the collective needs of the Marketing professional to compete successfully in a dynamic business environment.”

CLMP certification can also be earned one course at a time through online learning. The full curriculum consisting of 15 courses has been completed by 152 professionals globally across 17 countries.

Irish Loyalty Awards Co-Founders, Eileen McGuinnes and Marian Kelly, were responsible for putting the partnership together based upon the needs of the Irish and European loyalty communities. “We have been including educational seminars and thought leadership discussions for all attendees at the Irish Loyalty Summit the past few years,” said McGuinnes/Kelly, “and training services are a natural extension of our offering. By partnership with the Loyalty Academy we can deliver a best-in-class program that can work across Europe and can be customized based upon our own expertise in the loyalty industry.”

Sponsorship opportunities are available for both the Awards event and the Certification workshop. Interested parties should contact support@thewisemarketer.com for details and/or subscribe to The Wise Marketer's newsletter to stay up-to-date with other upcoming events and critical coverage of the loyalty marketing, customer engagement, and data-driven marketing industry.

About the Wise Marketer Group

The Wise Marketer Group delivers timely and unbiased publishing, research, and educational products to a global audience of marketing professionals. The Wise Marketer Group publishes TheWiseMarketer.com, the most widely read news source for Customer and Loyalty marketing in the world, with a 15-year history serving the global loyalty marketing industry. The Wise Marketer also publishes The Loyalty Guide™ and operates the Loyalty Academy™, the first industry professional certification program, offering the designation of Certified Loyalty Marketing Professional™ (CLMP) to those completing the curriculum.

For details, visit https://thewisemarketer.com/ and https://loyaltyacademy.org/.

About Irish Loyalty Awards

The Irish Loyalty Awards provide a recognition and networking platform to bring together the loyalty industry key players in Ireland. The objective of the awards is to be the premier platform for awarding excellence and achievement in loyalty for Irish companies. The awards recognise brands that are building lasting and profitable relationships with customers within Ireland and abroad across every sector. The Irish loyalty awards targets the loyalty industry across all sectors, providing our entrants with a prestigious opportunity in the loyalty field to raise their profile and be recognized as a leader and innovator in their sector.

For details, visit https://irishloyaltyawards.ie/