Loyalty Academy opens door to Professional Certification

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By: Wise Marketer Staff |

Posted on September 18, 2015

The Customer Strategy Network (CSN) and The Wise Marketer have joined forces to launch the new 'Loyalty Academy' - the first professional certification programme for the loyalty and relationship marketing industry - starting with an exclusive one-day educational event on 18th November 2015 at the Hyatt Pier 66 in Fort Lauderdale, Florida.

The Loyalty Academy offers an advanced curriculum formed from the collective resources of The Wise Marketer and CSN Partners. Individual courses are delivered by seasoned practitioners in both an online and face-to-face learning environment. The academy's faculty provides a truly global knowledge base and has developed a progressive set of training modules that reflect where the industry is today, and where it is heading.

"There has never been a more important time to build proficiency in customer loyalty and relationship marketing. Chief Marketing Officers recognise the critical implications of customer-facing strategies for their brand, and the complexities in getting the job done right," explained CSN Chairman, Mike Atkin.

The Loyalty Academy's inaugural event offers professionals a new and interactive way to discover the best practices, new trends, practical methods and techniques, and the often-hidden secrets of customer marketing in an environment designed to be a "competition-free zone". Marketing professionals who attend will not only learn from an assembled group of global, expert practitioners, but they will also earn valuable credit hours toward their Certified Loyalty Marketing Professional (CLMP) degree.

"Career opportunities in the customer marketing field are growing rapidly, with no signs of slowing demand. We think the Loyalty Academy is incredibly well-timed and its curriculum will be in very high demand, given the current lack of any disciplined certification programme in this business-critical industry," added Pete Clark, publisher of The Wise Marketer.

Michael T. Capizzi, a long-time loyalty educator, writer, speaker and CSN Partner, has been appointed to lead the Loyalty Academy as its Director of Education. The full curriculum and the requirements of the CLMP Degree programme will all be unveiled at The Loyalty Academy conference in Florida this November 18th.

Full details of the conference and how to enrol are available online now at LoyaltyAcademy.org.

About the founders
The Customer Strategy Network is a membership organisation composed of independent Loyalty Marketing & Customer Relationship Management practitioners. CSN Partners represent multiple geographic markets worldwide including the UK and EU, North America, Latin America, Caribbean, Australia, India, Middle East, Philippines, Russia, South Africa, and New Zealand.

The Wise Marketer is the most widely read news source for customer and loyalty marketing in the world, and covers the industry at a global level. The publisher and its editors, journalists and global contributors have developed this resource over the past twenty years and also publish The Loyalty Guide series of bi-annual reports - the only truly comprehensive loyalty reference guide available today.

For additional information:
·  Visit The Loyalty Academy at http://loyaltyacademy.org
·  Visit The CSN at http://www.customerstrategynetwork.com
·  Join The Wise Marketer at https://thewisemarketer.com/signup
·  Explore The Loyalty Guide at http://www.theloyaltyguide.com

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