Plaisance du Touch, 07 September 2021 — The upcoming Loyalty & Awards 2021 conference in Dubai will be held as a 100% live event. The conference organiser Global Flight is confident about a quick rebound of the travel market once travel restrictions are removed and calls for other governments to follow UAE's move to reopen for visitors.
The UAE's recent announcement to open up completely by removing any remaining entry restrictions confirms Global Flight's early strategy to position Loyalty & Awards 2021, which will take place from 11-13 October at the brand-new Sofitel The Obelisk in Dubai, as a 100% live event. It will indeed be one of the first major industry events to be held again without any hybrid concept.
"While we may lose a tiny share of delegates with this approach as well as delegates from closed countries such as Australia, the overwhelming majority welcomes our approach", Ravindra Bhagwanani, Managing Director of Global Flight, explains. "At the end of the day, the travel industry makes its living moving people from place to place. As stewards of the travel space, can we be credible if we were not willing to resume travel ourselves?" he questions rhetorically.
By lifting travel restrictions, Dubai and the UAE demonstrate the positive impact such a decision has on travel and tourism. Right after lifting the restrictions, Emirates announced a massive increase of capacity on its flights, notably to Europe. While Dubai's main motivation to open up is directly related to the Expo 2020 starting on 01 October, global events like Loyalty & Awards clearly benefit from such policy as well.
"Other governments should have a close look at what's happening in Dubai if they want to avoid a permanent shift of market share due to their hesitation to remove restrictions", Bhagwanani cautions.
Loyalty & Awards will feature its traditional successful mix of an educational agenda, unparalleled networking opportunities and the integration of the Golden Loyalty Awards, the leading recognition in the travel loyalty industry judged by loyalty professionals.
Loyalty & Awards 2021 is expected to host 200+ delegates from all over the world. At this point, there are more advanced bookings than ever before at the same point, underlining the hunger of the industry for live events. Current registrations are a representative snapshot across the industry, embracing companies from Japan Airlines to Volotea and from Hawaiian Airlines to Jumeirah Hotels. Emirates and Accor are the official travel partners of the event.
Full details about the event are available at <www.loyalty-and-awards.com>.
About Global Flight
Global Flight, founded in 1996 and based near Toulouse/France, is a leading independent management company focussing exclusively on the complex topic of customer loyalty and loyalty programs in the travel industry.
Next to a wide range of management-related services for program operators - including the organisation of the annual Loyalty & Awards conference -, Global Flight also offers leading services to frequent flyers and corporations in the area of loyalty programs, allowing them to understand both the user and operator side of the business.
Constantly monitoring all 220+ Frequent Flyer Programs and hundreds of other travel loyalty programs, Global Flight has an incomparable knowledge and expertise, proven by a track record of 25 very successful years working with more than 50 different companies from the travel loyalty industry.
For further media information, please contact:
Global Flight SARL
4, impasse du Petit Castet
F31830 Plaisance du Touch / France
Phone: +33 (0)5.61.71.16.57
E-mail: info@globalflight.net
Internet: http://www.globalflight.net & http://www.loyalty-and-awards.com
