Educational seminar will be held in São Paulo in cooperation with ABEMF, Brazil’s leading association for loyalty and CRM professionals.
BOCA RATON, FLA. (PRWEB) OCTOBER 31, 2019 – The Wise Marketer Group, publisher of TheWiseMarketer.com and operator of The Loyalty Academy, has announced a new loyalty seminar for the Brazilian marketplace in cooperation with Associação Brasileira das Empresas do Mercado de Fidelização (ABEMF), Brazil’s leading association for loyalty and CRM professionals.
The “Best Practices in Loyalty Marketing” educational seminar will be held in São Paulo on November 25-26th, 2019 and is designed for Customer Loyalty, CRM and Marketing professionals throughout the region. Information about the event and registration can be found at https://www.abemf.com.br/home.
Meeting the demand for training and professional growth among data-driven, customer-centric marketers around the world, the Loyalty Academy has conducted seminars and full certification workshops in Australia, New Zealand, Canada and the US. The workshops have helped to equip hundreds of marketers in the concepts, best practices, and tools needed to successfully compete in the growing Customer Engagement and Loyalty industry.
This event marks the first time the educational offerings of the Loyalty Academy have been brought to Latin America. Additional global expansion has been planned for Ireland and India in 2020.
ABEMF Executive Director, Paulo Curro, stated, “We have tremendous demand for professional education in Brazil and needed a best-in-class program that would work for the Brazilian loyalty industry. The Loyalty Academy provided us with a customized solution to meet our needs and is led by the most well-known Customer Loyalty experts from North America. It was a perfect match.”
The São Paulo seminar will be led by Mike Capizzi, Dean of the Loyalty Academy, and a long-time activist for the Brazilian Loyalty marketplace.
“As Customer Centric marketing continues to grow in importance on the world stage, the demand for professional training is increasing,” commented Capizzi. “A new generation of marketing professionals are entering the work-place and are finding that CLMP certification can jump-start their career path with customer-facing brands. At the same time, highly experienced practitioners are seeking education on the latest trends and channels to connect with their customers. The Loyalty Academy certification programs and online courseware are designed to meet the collective needs of the Marketing professional to compete successfully in a dynamic business environment.”
The professional designation of Certified Loyalty Marketing Professional™ (CLMP) can be earned through completion of a full workshop or through online learning. The full curriculum consisting of 15 courses has been completed by 148 professionals globally across 16 countries.
In addition to CLMP certification programs, The Loyalty Academy also offers courses on emerging, market-driven topics for any marketer interested in sharpening their understanding of important trends and subject matter in today’s market. Advanced courses in financial planning, liability management, GDPR understanding and compliance, and mobile app technology have been recently added to the curriculum. Information on all courses offered by The Loyalty Academy can be found at https://loyaltyacademy.org/.
About the Wise Marketer Group
The Wise Marketer Group delivers timely and unbiased publishing, research, and educational products to a global audience of marketing professionals. The Wise Marketer Group publishes TheWiseMarketer.com, the most widely read news source for Customer and Loyalty marketing in the world, with a 15-year history serving the global loyalty marketing industry. The Wise Marketer also publishes The Loyalty Guide™ and operates the Loyalty Academy™, the first industry professional certification program, offering the designation of Certified Loyalty Marketing Professional™ (CLMP) to those completing the curriculum.
The Brazilian Association of Loyalty Marketing Companies (ABEMF), a non-profit organization, was founded in 2014 to contribute to the strengthening and expansion of the customer loyalty program sector in Brazil. ABEMF represents its associated companies in the market, with public authorities and consumer protection agencies and society in general. Composed of ten of the segment companies in the country, the association’s focus is on conducting studies, disseminating industry data, and seeking incentives that benefit the market, participants and their associates. It also defends and works to promote actions for the continuous strengthening and improvement of the Brazilian loyalty market, with educational campaigns focused on the use of loyalty programs, as well as on fronts that stimulate the exchange / redemption of points by the program participants.
For details, visit https://www.abemf.com.br/home.