Loyalty is the mainstay of customer engagement

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By: Wise Marketer Staff |

Posted on July 16, 2015

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Rewards Strategy


Newswire Published: Jul 16, 2015

Gaining customer insight through loyalty schemes is a powerful way of building stronger buyer relationships and that the vast majority of consumers see real value in... [ read more ]

Millennials are open to fee-based loyalty schemes

Published: Jul 15, 2015

Any consumer who cringes at the idea of paying a fee to join a customer loyalty programme is probably not a Millennial, according to a LoyaltyOne survey of 1,005 US... [ read more ]

Ten steps to ultra-personal 'me-me' marketing

Published: Jul 14, 2015

Customer personalisation can take many forms, such as adding customers' names to products, providing them with highly targeted recommendations or offers and even... [ read more ]

How marketers can make the most out of CRM

Published: Jul 13, 2015

Marketing professionals don't always make the most of Customer Relationship Management systems (CRM) to help them hone in on prospects, according to Peter Connell from... [ read more ]

Millennials: Next Big Thing for Small Business?

Published: Jul 10, 2015

Millennials now comprise more than half the workforce, and although many small business owners envision a future boom in entrepreneurship with millennials at the helm,... [ read more ]

Four ways retailers can build their loyalty muscles

Published: Jul 9, 2015

Consumers who gain some form of value from a retailer's published content, whether or not it's directly related to a product or service, are much more willing to engage... [ read more ]

How to turn 'liking lurkers' into brand advocates

Published: Jul 8, 2015

Brands often boast about the numbers of 'likes', followers and tweets they achieve, but are these measures of brand advocacy too crude? Are people who simply like and... [ read more ]

Brands must cater more to global shopping behaviours

Published: Jul 7, 2015

When running a global business, how do you ensure that your organisation is capable of understanding and distinguishing the differences in worldwide shopping... [ read more ]

Tailored Engagement: What it is, and why you should care

Published: Jul 6, 2015

Tailored customer engagement is on the rise and, increasingly, brands are getting smarter and more sophisticated, providing customers with more engaging in-store... [ read more ]

Live Nation Canada teams up with Air Miles

Published: Jul 3, 2015

The Air Miles programme in Canada has teamed up with live entertainment company Live Nation Canada to offer a range of entertainment event-related benefits to Air Miles... [ read more ]

5 Ways to Connect Loyalty to Business Results

Published: Jul 2, 2015

Finding, keeping and growing the value of customers is the job of marketing, if you listen to Phil Kotler, a distinguished marketing professor and author of over 55... [ read more ]

Mobile wallet use has nearly doubled since 2013

Published: Jul 1, 2015

While mobile wallet and wearable technologies are set to expand rapidly in popularity among consumers, and the fact that mobile wallet usage has nearly doubled over the... [ read more ]

Curing 3 common real-time marketing mistakes

Published: Jun 30, 2015

There's no doubt that the proliferation of mobile devices has excited the marketing industry like few innovations before. In fact, a study of more than 1,800... [ read more ]

Loyal Waitrose customers to pick own discounts

Published: Jun 29, 2015

UK supermarket group Waitrose is to give its loyal customers the ability to choose which groceries they want to save money on every time they shop, whether they are... [ read more ]

Digital customers to double luxury sales by 2020

Published: Jun 26, 2015

Consumers with digital identities will exert a significant influence over half of all luxury product sales, and the distinction between specialist boutiques and online... [ read more ]

Customer Loyalty - Dead Duck or Brilliant Plan?

Published: Jun 25, 2015

Consumer empowerment is a phrase most marketers hear regularly but few have grasped just how far reaching its implications are. It means that customers are leading the... [ read more ]

Staples Advantage Canada teams up with Ital Florist

Published: Jun 23, 2015

Staples Advantage Canada, the business-to-business division of office supplies retailer Staples Inc. has partnered with Ital Florist, a national online flower delivery... [ read more ]

Millennials revolt against impersonal digital overload

Published: Jun 22, 2015

Millennials are the generation most likely (in fact, 44% more likely) to permanently disengage with brands if they receive high volumes of mass, generic email... [ read more ]

Millennials want more seamless digital couponing

Published: Jun 19, 2015

CPG retailers and brands must adopt digital coupon redemption experiences that are automatic to reach millennial shoppers, especially those with children, because they... [ read more ]

Fuel rewards alone can't cure grocers' loyalty problems

Published: Jun 18, 2015

Fuel reward programmes have been enticing customers for over a decade only to evolve into table stakes in some markets. With sales in decline, grocers are beginning to... [ read more ]

Nectar launches exclusive Nectar Tickets service

Published: Jun 18, 2015

The UK-based Nectar coalition loyalty programme is putting entertainment centre stage with the launch of a digital platform called 'Nectar Tickets', thanks to a... [ read more ]

Next-gen technologies enable the Single Customer View

Published: Jun 17, 2015

Attend any major marketing conference and you'll hear marketers across the audience and onstage talking about the Single Customer View (SCV). But the notion of a SCV is... [ read more ]

Marketers must rely on facts, not their intuition

Published: Jun 16, 2015

Marketing has always been a tricky one when it comes to measurement of what is working (or not). Once upon a time, marketers could fall back to a large extent on gut... [ read more ]

Amex adds Premier Rewards Gold benefits

ublished: Jun 15, 2015

In the US, American Express has begun offering its Premier Rewards Gold card members new dining and travel benefits, adding more value and greater recognition with... [ read more ]

Financial service brands need to get personal

Published: Jun 12, 2015

It is fast becoming very clear for financial services companies that as the focus switches from acquisition to retention, personalisation will be a key differentiator... [ read more ]

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