Loyalty Newswire – April 4th, 2022

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By: Wise Marketer Staff |

Posted on April 4, 2022

Welcome back to the Wise Marketer! That is, if you've been here before! Each week, our team of editors curate a list of the latest customer loyalty, technology, and other relevant marketing news. Our goal is to make it simple for busy professionals to quickly digest important industry news and trending topics. Show your support by joining our mailing list to gain access to exclusive content, events, promotions, and more. Or simply enjoy today's newswire!

  • The Container Store introduces a new mobile app coinciding with the launch of its new loyalty program, Organized Insider
  • Universal Drugstore partners with Comarch for the upcoming debut of their new Wellness Rewards program
  • Ascott Star Rewards receives an overhaul to celebrate its third anniversary
  • Hyatt expands its resort portfolio and World of Hyatt rewards program with the addition of AMR Collection's brands
  • Virgin Australia unveils a new loyalty program for business travelers


The Container Store Introduces New Loyalty Program

Highlight: The Container Store, the leading specialty retailer of organizing solutions, custom closets, and in-home services, today introduces its customers to a new loyalty program, Organized Insider, along with a new mobile app. Both initiatives will help the retailer engage with existing customers on a deeper level and attract new ones... “We have reimagined our loyalty program to provide our customers even more benefits than before while designing a program that is easy to understand and easy to access,” said The Container Store Chief Marketing Officer, Melissa Collins. “The new tier-based model will encourage repeat purchases and attract new customers. Both Organized Insider and our new mobile app are essential elements of our overall customer experience, and we look forward to seeing how customers respond.”

Universal Drugstore Partners with Comarch on Loyalty Program

Highlight: Comarch, a global software house delivering customer engagement and marketing solutions, was chosen by Universal Drugstore to launch their new Wellness Rewards loyalty program. Universal Drugstore, an international prescription service provider, is a leader in referring orders for prescription and non-prescription medications. Medimart, the parent company, is one of the largest manufacturers and distributors of medical supplies in Canada... "The Wellness Rewards program provides many new ways to connect with our customers, build lasting relationships, and thank them for their loyalty," says Jeff Uhl, president and CEO of Universal Drugstore.

Ascott upgrades loyalty programme to offer more rewards for direct bookings

Highlight: Ms Tan Bee Leng, Ascott’s Managing Director for Brand & Marketing, said: “Three years on, Ascott remains steadfast in its commitment to uphold ASR as one of the most flexible loyalty programmes in the hospitality industry. There is no cap to ASR points earned, no minimum points redemption and no blackout dates for redemption. Our ASR members enjoy maximum flexibility and convenience when using their points. Even when travel was most hard-hit during COVID-19, our ASR members have stood by us and remained loyal guests of Ascott. Since its launch in 2019, ASR membership has been increasing by 40% annually. ASR members continue to find value with Ascott, contributing about 90% of Ascott’s direct bookings online and about 50% of ASR members are repeat guests.”

Hyatt Adds AMR Collection Brands To Its Loyalty Program

Highlight: Hyatt Hotels Corporation is incrementally adding AMR Collection’s seven brands to the World of Hyatt loyalty program, enabling members to earn and redeem points at upward of 100 all-inclusive resorts, the company said... Hyatt acquired Apple Leisure Group (ALG), late last year, which doubled its global resorts footprint with ALG’s AMR Collection brand portfolio. “World of Hyatt links our brands together, and this is a significant milestone to further position us to create more meaningful and rewarding loyalty member experiences,” said Miguel Oliveira, senior vice president, global AMResorts direct and e-commerce.

Virgin Australia Launches Innovative Business Flyer Loyalty Program

Highlight: After joining for free, Virgin Australia Business Flyer members will receive further discounted airfares and Lounge memberships, as well as Velocity Points for their business – an expansion of the Velocity Points earning potential for every dollar spent on eligible Virgin Australia flights (allowing members to double-dip on points earnt from every flight). As members spend and fly more, their Points earn rate and benefits will increase. Velocity Points for business can be reinvested or transferred to any personal Velocity Frequent Flyer account of a staff member of the business, allowing members to double-dip on Points to directly redeem on flights, upgrades, hotels, car hire, through partners or for purchases at the Velocity e-store.

Did you miss the previous newswire? Stay informed: Loyalty Newswire – March 28th, 2022

The Loyalty Newswire is compiled and edited by the staff at The Wise Marketer.