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Loyalty Newswire – August 24th, 2020

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By: Wise Marketer Staff |

Posted on August 24, 2020

...it's Monday again! As usual, here's our curated list of industry news! If you'd like to have the Loyalty Newswire delivered directly to your inbox every Monday, make sure to subscribe to our newsletter.

  • Plum taps Button's technology to offer deals from Groupon, ASOS, Farfetch, and more
  • Aimia's loyalty director Sarah Galloway gives an inside look at Nordstrom's loyalty program
  • DoorDash steps into convenience retail with its new virtual stores
  • Casey's General Stores rolls out contactless delivery and curbside pickup
  • Tai Lopez and Alex Mehr explain why they're buying bankrupt retailers
  • According to a recent Citizens Bank survey, more than 60% of businesses want real-time payment capabilities
  • SpartanNash recently introduced contactless payment options at 155 locations
  • Air Miles adds Spotify and digital gaming subscriptions to its rewards portfolio
  • If played right, short-term sacrifices can blossom into long-term brand loyalty for hotels


Plum Launches Rewards Program Powered by Button’s Technology: Enabling Users to Seamlessly Shop

Quotable: “By powering a personalized commerce program in Plum’s app on iOS and soon Android, Button’s technology enables users to discover offers tailored to their preferences, as well as shop and save with foremost brands like Groupon, ASOS, and Farfetch. Through this integration, Plum is able to create an additional revenue stream while also increasing the utility of its app to drive engagement, loyalty, and retention with its users.”

Inside Nordstrom’s successful loyalty program

Quotable: “'Most of what Nordstrom did was take a look at what the customer needs, then they used their assets to give people those needs. Nordstrom wasn’t trying to sell their own agenda, they were looking at what’s most important to the customer and using it to create the emotional connection,' explains Sara Galloway, loyalty consulting director at Aimia, who work with the department store on its loyalty program.”


Are Convenience Retailers Falling Behind in Delivery?

Quotable: “For convenience retailers, this may be a cautionary tale as they consider partnering with third-party delivery platforms. What’s to stop Grubhub and DoorDash from leasing warehouse space and launching their own virtual convenience stores? As it turns out, DoorDash has already made that move.”

How Casey's digital transformation strategy helped it roll out contactless pizza delivery

Quotable: “No contact delivery was not in our plan, but given the pandemic and the whole need to offer safer solutions and experiences for our guests, we had to bring that work forward. Another initiative that was not currently in our plan was curbside pickup. And so that was in the out years. And so given all the change and really consumer needs and expectations, we had to pull that initiative forward.”

The Name Game: Why Tai Lopez And Alex Mehr Bought Modell’s And Other Retail Brands

Quotable: “Human beings are wary of strangers, and the unknown, and that is especially true when it comes to online shopping, according to Tai Lopez and Alex Mehr. That is why they have been investing millions to buy up beloved – and bankrupt – retail brand names. Their latest acquisition, finalized August 14, is the brand name, trademarks, domain name, and “Gotta Go To Mo’s” jingle of the 131-year old retail chain Modell’s Sporting Goods.”


Survey: Most Businesses Want Real-Time Payments

Quotable: “More than 60 percent of businesses said in a recent Citizens Bank survey that they expect to stop using cash or paper check payments in the future, adopting real-time payments instead. The nationwide survey of 252 corporate decision-makers found that 9 out of 10 business leaders reported an interest in real-time payments, according to Citizens Commercial Banking’s second annual Real-Time Payments Outlook.”

SpartanNash Brings Contactless Payments to Shoppers

Quotable: “SpartanNash, seeking to keep up safety efforts during the pandemic, has revealed that 155 of its stores in nine states now offer consumers the option to use contactless payments for purchases. Contactless payment options include tap-to-pay credit cards, Apple Pay, Android Pay, Google Pay, Samsung Pay, Garmin Pay, Fitbit and Bronco.”


The AIR MILES Reward Program welcomes Spotify and more to its Rewards portfolio, bolstering Program experience for all Collectors

Quotable: “With these new Rewards opportunities, Collectors now have access to Spotify, a digital music service that gives members access to thousands of songs and the ability to personalize their listening experience. This service can be redeemed using Cash Miles, allowing Collectors to choose denominations of $10, giving them flexibility in how they redeem.”

The Hotel Recovery: How Smart Brands Can Make Short-Term Sacrifices To Gain Long-Term Loyalty

Quotable: “As hoteliers continue their steep climb back from the greatest crisis in hospitality history, making sacrifices has been less of a strategy and more of a means for survival. Whether it's laying off employees or fighting tooth and nail for every booking, thus far there simply hasn't been another option. Going forward in the recovery, however, I foresee sacrifices becoming more and more of a strategic decision and varying from one brand to another.”

Read last week's newswire if you missed it: Loyalty Newswire – August 17th, 2020

The Loyalty Newswire is compiled and edited by the staff at The Wise Marketer.