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Loyalty Newswire – August 29th, 2022

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By: Wise Marketer Staff |

Posted on August 29, 2022

Each week, our editors curate a list of the latest customer loyalty, technology, and other relevant marketing news. Our goal is to make it simple for busy professionals (e.g. YOU) to quickly digest important industry news and trending topics. Show your support by joining our mailing list to gain access to exclusive content, events, promotions, and more. Or simply enjoy today's newswire!

  • Walmart extends the value of Walmart+ by launching Walmart Rewards, a digital offer program powered by Ibotta.
  • Cal's Convenience, a 211 store chain in West Texas, Oklahoma and New Mexico, introduces Cal's Stripes, powered by Paytronix.
  • Pay Rent, Fly High: Turkish Airlines connects with Bilt Rewards
  • Tractor Supply links up with Petsense to add value to its Neighbor's Club loyalty program.
  • Ten Thousand, an athletic gear brand that promises to help you be "better than yesterday", launched Decem Milia, a new and simplified rewards program.
  • Card-linked offer provider Figg, formerly a subsidiary of Augeo, has been acquired by JP Morgan Chase & Co.
  • Quote of the Day: “Issuers have learned that nothing drives spending like travel rewards,” said Samuel Engel, senior vice president of aviation at consultant ICF International. “American consumers will stop at nothing to earn those magical points.”


Walmart adds Walmart Rewards

Highlight: The retailer that said it would never launch a formal loyalty program seems to have done just that. According to Walmart, their ambition with Walmart+ is to offer a suite of benefits and services that are additive for its members. The latest member perk is Walmart Rewards, a way for Walmart+ members to earn additional savings towards future purchases. Members can bank their digital rewards in the Walmart wallet in the app and online and use them to save on future purchases in stores and online. These new item-specific rewards are powered by the Ibotta Performance Network, and became available June 24, 2022.

Cal's Convenience and Paytronix team up to launch Cal's Stripes

Highlight: Cal’s Convenience announced its new loyalty program Cal’s Stripes powered by Paytronix. Cal’s operates 211 Stripes by Cal's Convenience locations in West Texas, Oklahoma, and New Mexico. The company acquired 200-plus convenience stores from Sunoco LP in 2018 in a separate agreement from 7-Eleven Inc.'s acquisition of more than 1,000 Stripes locations when Sunoco exited the retail operations business. Paytronix Chief Revenue Officer Charles Gray said "Cal's has established a commitment to the customer that is clearly articulated in its loyalty program and will be a key part as it continues to grow both its Cal's Convenience and Stripes brands."

Pay Rent, Fly High: Turkish Airlines rewards FFP members through partnership with Bilt Rewards

Highlight: Turkish Airlines connects with Bilt Rewards to reward currency in its Miles & Smiles program for paying your rent. Bilt Rewards is a collection of 2M+ rental homes across America that lets you earn points by paying rent. Miles & Smiles members can now transfer points into Miles and enjoy flights, upgrades, and valuable travel rewards.

Tractor Supply add Petsense benefits to its Neighbor's Club loyalty program

Highlight: Tractor Supply has created a connection between its Neighbor’s Club loyalty program and Petsense, a pet specialty retailer focused on meeting the needs of pet owners, primarily in small and mid-size communities. As part of the announcement, Petsense announced its rebranding as Petsense by Tractor Supply. The more than 26 million members of Neighbor’s Club will now have new ways to earn through products and services at Petsense. The Company anticipates the expansion will deepen relationships with existing customers and help attract new pet customers to both Tractor Supply and Petsense by Tractor Supply.

Athletic apparel retailer Ten Thousand launches Decem Milia loyalty program to help make its customers "better than yesterday"

Highlight: Ten Thousand introduces a new customer loyalty program - Decem Milia. The online retailer creates athletic gear that’s built to perform at the highest levels and collaborates with a team of some of the most obsessed and passionate athletes in the world, from pro CrossFitters to record-holding endurance runners, to design, develop, and test its gear. The new Ten Thousand loyalty program does away with tiers and confusing point-earning structures. As they say, “smooth is fast” and the simplistic approach taken here is meant to deliver the perks, experiences, and offers that its customers care about.

Figg, an Augeo subsidiary, is acquired by JP Morgan Chase

Highlight: Figg, a card-linked platform provider that “connects brands to their target audiences through everyday purchases” has been acquired by JP Morgan Chase. In a corporate press release dated July 6, 2022, Augeo reported that JPMorgan Chase & Co. (JPM) had acquired the Augeo subsidiary.


McDonald’s launched its rewards program last year and reported that digital sales in the company’s
top six markets exceeded $6 billion, or about one-third of total systemwide sales.


“The issuers have learned that nothing drives spending like travel rewards,” said Samuel Engel, senior vice president of aviation at consultant ICF International. “American consumers will stop at nothing to earn those magical points.”

Miss the previous newswire? Stay informed: Loyalty Newswire – August 22nd, 2022

The Loyalty Newswire is compiled and edited by the staff at The Wise Marketer.