Here's what we're following this week: India's Cleartrip partners with Payback to offer loyalty program, Cedar Point unveils rewards program, Clicks partners with Engen, Binance launches a travel rewards credit card, Black Friday shoppers spent $7.4bn (second largest spend ever), H&M will start renting clothes, Face scanning is a requirement to purchase a mobile phone in China, Hong Kong Airlines is in jeopardy, and more ...
Loyalty Program Announcements
Cleartrip enters into a partnership with Payback India to offer loyalty program
Quotable: “This partnership will enable the more than 100 million Payback customers to earn points on Cleartrip and in addition, redeem their existing Payback points on every booking made with Cleartrip. On the other hand, the partnership will give Cleartrip access to Payback’s 100 million plus member base for flight bookings.”
Cedar Point unveils new 'Pass Perks' rewards program
Quotable: “Ahead of its 150th anniversary, Cedar Point has been rolling out scores of perks, notably its $99 "Gold Pass" that has brought thousands more visitors to the park.”
Clicks announces Engen as new fuel rewards partner
Quotable: “Shell's loyalty partnership with Clicks came to an abrupt end this November, just before the health and beauty retailer announced that it has entered into an agreement with Engen instead. The new Engen partnership, effective 2 December, rewards motorists every time they fill up and swipe their Clicks ClubCard at participating Engen service stations nationwide.”
Loyalty Strategy
An answer for those who think credit cards are the only way to collect loyalty reward points
Quotable: “Another benefit flows to retailers as opposed to cardholders. A $100 item bought on a credit card might cost a retailer 1.5 per cent on average in interchange fees, while the same amount bought with a debit card might cost the retailer an average of 10 cents.”
Cryptocurrency
Binance launches travel rewards card in partnership with TravelbyBit
Quotable: “A new cooperation between Binance and the startup TravelbyBit aims to make payments with cryptocurrencies for travel, something of everyday life. The announcement of the cooperation was made in a publication of Binance’s blog, on November 28th of this year.”
Retail
Black Friday shoppers spend record $7.4 billion in second largest online sales day ever
Quotable: “The $7.4 billion marked the biggest sales day ever for Black Friday and trailed only last year’s Cyber Monday’s $7.9 billion for the number 1 spot of all-time in online revenue, according to Adobe’s data. The average order value per consumer, at $168, was up nearly 6% year-over-year and also set a new Black Friday record.”
H&M to start renting clothes to shoppers at its flagship store in Stockholm
Quotable: “H&M’s service follows a United Nations report, which revealed that the fashion industry is the second greatest polluter of local freshwater in the world and it is also responsible for 10% of the carbon footprint of the world.”
Loyalty Education (The Loyalty Academy)
302 - The Intersection of Loyalty and Payments
On December 4th, Learn how the changing payments landscape may impact the loyalty marketing industry. This course has been newly developed for the 2019-2020 curriculum. It will focus on building a foundational understanding of how the payments industry, and all of its disruptive technologies, will help evolve the principals and practices of loyalty marketing in both the present environment and the future. Register now!
Augmented Reality
Be At One launches AR menu alongside Bacardi
Quotable: “The aim of the campaign is to better engage customers, encourage new visits, drive loyalty, and increase Christmas sales and bookings by further integrating the existing Be At One into the cocktail buying process.”
Data
China makes face scanning compulsory for mobile phone owners
Quotable: “China has made it a legal requirement for people signing up to new mobile phone and data plans to have their faces scanned, in a major growth of the surveillance state. The new rules, outlined by China’s Ministry of Industry and Information Technology (MIIT), came into effect on Sunday.”
Airlines
Hong Kong Airlines given 5 days by government to save company
Quotable: “Hong Kong Airlines bosses have been given five days to save the company, putting 3,500 jobs at risk just weeks before Christmas. The government said on Monday the airline needed to find new cash or last-minute investors; otherwise it will face having its operating licence suspended or even revoked. ”
The Loyalty Newswire is compiled and edited by the staff at The Wise Marketer.
