Here’s what we’re following in loyalty news: Fuel Rewards members can earn points on live events with Vivid Seats partnership, Gamestop redesigns loyalty program giving more benefits to Pro-level members, Domino's hits milestone with 25 million active loyalty program members, vPromos launches loyalty solution bundled with SMS and payments solutions, Ulta's loyalty program members accounted for more than 95% of sales, 7-Eleven in talks to acquire Speedway, and Emirates signs three year agreement to utilize Loyyal's blockchain-enabled loyalty and rewards platform.
LOYALTY PROGRAM NEWS:
The Fuel Rewards® Program and Vivid Seats Partner to Help Fans of Live Events Go Further
Quotable: “By partnering with Vivid Seats, North America’s most trusted marketplace for tickets to live sports, concerts and theater events, Fuel Rewards® members can save more while accessing the most exciting live events in North America, all backed by Vivid Seats’ award-winning, industry-leading customer service.”
GameStop Redesigns PowerUp Rewards Loyalty Program, Providing Pro-Level Members More Benefits and Flexibility
Quotable: “In a shift to provide greater value to its customers, GameStop today announced upgrades to its PowerUp Rewards customer loyalty program to provide its Pro-level members stronger benefits and more flexibility towards new and pre-owned video games, accessories, collectibles and more.”
Domino’s Hits 25M Active Loyalty Members
Quotable: “When it comes to digital efforts, the company hit a milestone in 2019 with 25 million active loyalty members. It now has 40+ million enrolled in its loyalty program and more than 85 million customers in its database. The pizza chain has been rolling out new products, opening new locations, and providing quicker delivery to combat rivalry from mom-and-pop shops, competing with pizzerias, and third-party aggregators like Grubhub, Postmates and Uber Eats.”
vPromos Launches Bundled Loyalty, Text Messaging and Processing Solution for SMBs
Quotable: “Loyalty, text messaging and free payment processing are bundled into an intuitive, easy-to-use solution that helps small and midsize businesses drive repeat visits and sales ... Initially available in Dallas and Atlanta markets, nationwide rollout of vLoyalty SMB will take place through the year.”
RETAIL NEWS:
How Ulta Beauty Is Bucking a Gloomy Retail Trend
Quotable: “Ulta's efforts have created a loyal customer base. At the end of the third quarter, there were about 34 million customers that were part of the Ultamate Rewards program, up from about 32 million at the start of the year. These members accounted for more than 95% of Ulta's sales and the company has found that loyalty program members both shop and spend more than those who aren't members.”
7-Eleven Reportedly in Exclusive Talks to Acquire Speedway
Quotable: “Reports began to surface Wednesday night that Seven & i Holdings Co. was in exclusive talks to acquire the convenience store chain from MPC for roughly $22 billion ... News of a potential transaction comes four months after MPC said it would spin off Enon-based Speedway, making its retail arm an independent company. ”
AIRLINE NEWS:
Loyyal Signs Three Year Production Agreement with The Emirates Group for Use of Blockchain Loyalty and Rewards Platform
Quotable: “Loyyal’s blockchain-enabled loyalty and rewards platform, now in production at Emirates Skywards, brings new transparency, efficiency and cost savings to, the award-winning loyalty programme of Emirates and flydubai with more than 25 million members.”
The Loyalty Newswire is compiled and edited by the staff at The Wise Marketer.
