Loyalty Newswire – July 18th, 2022

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By: Wise Marketer Staff |

Posted on July 18, 2022

Each week, our team of editors curate a list of the latest customer loyalty, technology, and other relevant marketing news. Our goal is to make it simple for busy professionals to quickly digest important industry news and trending topics. Show your support by joining our mailing list to gain access to exclusive content, events, promotions, and more. Or simply enjoy today's newswire!

  • General Mills partners with Fetch Rewards to launch its new brand loyalty program
  • Snipp's Gambit Rewards partners with Scuti, enabling players to swap Scuti$ for Gambit tokens
  • Kroger expands its loyalty program with the launch of Boost by Kroger, a new annual membership
  • To celebrate gamers and loyal fans, PlayStation prepares to launch a new loyalty program later this year
  • The Vitamin Shoppe collaborates with FlexIt to implement live, personalized one-on-one training sessions for its loyalty members
  • Nike plans to build a massive new store in the former two-level H&M space of a popular Dallas shopping center
  • Blackhawk Network provides access to new technologies and payment solutions for Independent Software Vendors
  • Yesway selects GSP to overhaul its retail marketing services at 408 US-based stores


General Mills Partners with Fetch Rewards to Launch New Brand Loyalty Program

Highlight: Fetch Rewards, America's No. 1 consumer-rewards app, and General Mills today announced the launch of the Good Rewards loyalty program. An expansion of the companies' existing partnership and a first for General Mills, Good Rewards will provide members-only access to loyalty benefits and exclusive offers on the company's portfolio of more than 45 brands... "We have seen a shift in the way consumers interact with brands. This partnership with Fetch Rewards will allow us to meet our consumers with personalized, digital-first experiences and rewards that best meet their own needs," said Doug Martin, General Mills Chief Brand and Disruptive Growth Officer. "Good Rewards will be the first program of its kind for General Mills, and we are excited to bring our consumers a fun, easy opportunity to save on groceries, no matter where they shop, which of our brands they love or which they choose to put in their cart."

Snipp’s Gambit Partners With Scuti, a Leading Brand-fueled Rewards Platform

Highlight: Gambit will now let Scuti account holders swap their Scuti$ for Gambit tokens and use them to place risk-free wagers on any game of choice to win cash or other prizes. Players now get to wager without spending a dime of their own. They are purchasing the goods directly from Scuti’s marketplace, and each purchase is rewarded in the form of Scuti$, which can be up to 5% of the purchase price they paid on the goods. Richard Pistilli, (Founder & CEO of Gambit) said “Partnering with Scuti is a natural extension of their user experience. Together, we can bring Gambit’s unique take on free-to-play betting with real cash prizes to the gaming community at large. Scuti’s audiences enjoy in-game experiences, and Gambit turbo charges that with risk-free betting.”

Kroger Launches Boost Membership for Customers Nationwide

Highlight: Boost expands on savings currently available to customers through Kroger's free loyalty program. Offering two annual membership levels at $59 or $99, the new service provides free next-day delivery or free delivery in as little as two hours on orders of $35 or more, respectively... "Boost contributes to our rapidly expanding seamless ecosystem, bringing value and convenience to many more families across America as we roll-out new Delivery fulfillment centers," said Bill Bennett, Kroger Vice President and Head of E-commerce. "Through Boost, Kroger is uniquely positioned to be Fresh for Everyone, making grocery delivery accessible to more customers through the industry's most affordable grocery delivery membership program. Combine this with our industry-leading fuel points program, we are confident we have built a differentiated membership program that our customers will love."

Introducing PlayStation Stars – An all new loyalty program

Highlight: PlayStation Stars will be free to join when it launches later this year. Once you become a member, you’ll earn rewards by completing a variety of campaigns and activities. Our “Monthly Check-In” campaign simply requires you to play any game to receive a reward, while other campaigns require you to win tournaments, earn specific trophies, or even be the first player to platinum a blockbuster title in your local time zone... Also, as part of PlayStation Stars, we are unveiling a new type of reward called “digital collectibles.” Collectibles are as diverse as our portfolio of products and franchises. They are digital representations of things that PlayStation fans enjoy, including figurines of beloved and iconic characters from games and other forms of entertainment, as well as cherished devices that tap into Sony’s history of innovation.

FlexIt and the International Sports Science Association (ISSA) Partner With The Vitamin Shoppe® to Introduce the Wellness Retailer’s Loyalty Members to Live “Interconnected Health” Sessions

Highlight: FlexIt, a leading interconnected health platform delivering live, personalized wellness experiences, is bringing its holistic health and wellness experiences to The Vitamin Shoppe’s Healthy Awards® loyalty program members, through its partnership with the nationally recognized personal training certifying agency, ISSA... FlexIt will help connect The Vitamin Shoppe’s loyalty members with fitness experts from a range of disciplines who will work with them live via virtual, online sessions. Individual programs are convenient and customizable, personalized to each client’s unique health and fitness goals. With this partnership, The Vitamin Shoppe’s Healthy Awards® members can now complement their routines with FlexIt’s personalized, one-on-one training programs, including nutrition, cardio, pilates, strength, yoga, dance, barre, physical therapy, recovery, stretching, pre and post-natal, senior fitness and more.


Nike is taking over the H&M space at NorthPark

Highlight: The powerhouse brand’s name went up late Friday on the barricades in front of the former two-level H&M space on NorthPark Center’s Park Lane side. It must be a pretty elaborate new concept because the sneaker giant already has a large store in NorthPark, and the new store will take a while to build. The store is opening in “winter 2023,” according to the sign, which includes the message, “Here for however Dallas wants to move.” While Nike isn’t talking yet, this is likely a concept that may not be in Texas yet. When Nike first opened in NorthPark in 2011, it was the first store in the state that wasn’t a factory outlet store. The H&M store opened the same month, and it, too ,was that chain’s first store in Texas. Nike will be vacating a 25,000-square-foot space in NorthPark in the south corridor between Neiman Marcus and Dillard’s. That section of the mall is attracting some larger concept stores from luxury brands.


Blackhawk Network Retail Partners Alongside Independent Software Vendors

Highlight: With the acceleration of digital payments making a significant impact on the ways that software and technology innovate to meet changing demands, Blackhawk Network continues to provide its retail partners with new payments innovation and access by offering new technologies for Independent Software Vendors (ISVs). As payment solutions adapt to better meet the needs of businesses of all sizes in a variety of verticals, ISVs—providers that power point-of-sale systems in retail—are finding new ways to better differentiate their service offerings to provide new, unique value to retailers and consumers... “Integrated payments continue to grow as a major part of the retail landscape, and businesses of all sizes have an enormous opportunity to tap into these tools,” said Jarrod Newman, Director of ISV and Channel Partners at Blackhawk Network. “Partnerships with ISVs help a variety of Blackhawk’s retail partners and customers to better manage their digital payment ecosystems, adapting to changing trends and consumer demands.”


Yesway to upgrade retail marketing services at 408 stores

Highlight: Yesway has announced a new partnership to upgrade the retail marketing services of its 408 stores distributed throughout the United States. The retailer has selected GSP to provide store profile management, POP design and production services at both the brand’s and Allsup’s locations. The company will combine its data-driven decision-making processes and field expertise with its associate cloud-based retail intelligence platform to grow its footprint... “GSP’s data-driven approach to retail marketing fits in well with our strategic perspective of reducing inefficiencies in our marketing operations. We’re building a portfolio of stores substantially and quickly, and this requires knowing our stores and knowing our numbers,” said Darrin Samaha, Vice President of Marketing at Yesway.

Did you miss the previous newswire? Stay informed: Loyalty Newswire – July 5th, 2022

The Loyalty Newswire is compiled and edited by the staff at The Wise Marketer.