Loyalty Newswire – July 25th, 2022

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By: Wise Marketer Staff |

Posted on July 25, 2022

Each week, our team of editors curate a list of the latest customer loyalty, technology, and other relevant marketing news. Our goal is to make it simple for busy professionals to quickly digest important industry news and trending topics. Show your support by joining our mailing list to gain access to exclusive content, events, promotions, and more. Or simply enjoy today's newswire!

  • Thanx releases Access Pass to help brands complete with third-party marketplaces
  • Forrester's research report illustrates the popularity of loyalty programs amongst consumers
  • Chico's FAS unveils redesigned Rewards+ loyalty programs for its three brands
  • Epsilon's video interview focuses on the rapid expansion of India's customer loyalty market
  • Points for Good launches #LivePointless campaign to encourage others to donate loyalty points
  • Best Buy pilots first small-format, digital-first store in Monroe, North Carolina
  • Amazon plans to raise Prime prices in European markets to combat rising inflation
  • Liquid Barcodes expands team to facilitate expansion plans for North America
  • TCN's Operator platform was named as a finalist for the second year in a row at the 2022 SaaS Awards


Thanx Announces Access Pass, a New Non-Discount Reward for Engaging Customers

Highlight: Access Pass bolsters Thanx’s fast-growing suite of non-discount rewards options, including the recently launched Hidden Menu functionality, all of which allow restaurants to engage guests in an on-brand way without discounts. Thanx’s innovations in loyalty, coined Loyalty 3.0, is the most comprehensive offering of non-discount rewards and customizable loyalty experiences for restaurants in the category. “By reducing restaurants’ expensive and brand-eroding dependency on discounts, while also enabling brands to offer loyalty incentives that the third-party delivery companies simply cannot match, Thanx is ushering in a completely new era of customer loyalty — one focused more on driving customer lifetime value, not locking in costly discounts,” says Thanx CEO and Founder Zach Goldstein.

Forrester Report Shows Customer Loyalty Is Entering a New Season of Growth

Highlight: There is a false narrative circulating that the customer loyalty market is over-saturated. With so many well-known programs garnering attention from consumers — think Amazon, Sephora, Starbucks, frequent flyer programs and others — some brands may be evaluating the wisdom of launching a new loyalty program or increasing investment in the one they currently operate. A new research report from Forrester, commissioned in Q1 2022 by global loyalty provider Comarch, examined current trends in customer loyalty and offered insights that can be bundled in three key areas.

A Celebration of Customer Loyalty

Highlight: For the Chico's brand, this marks the first significant change in the customer loyalty experience since the Chico's Passport® loyalty program launched in 1990. The new Rewards+ loyalty programs provide more personalized and seamless opportunities for Chico's FAS customers to reap the benefits of their loyalty to the company's brands. With a tiered benefits structure, the new Programs revitalize the Company's customer retail experience by emphasizing a "future-fit" loyalty approach that offers earned benefits aligned to customer spending trends. The programs amplify the unique strengths of each brand, allowing for simplified yet meaningful customer engagement across all touchpoints.

India’s Loyalty Landscape: A Deep Dive Into Epsilon Research

Highlight: The customer loyalty market in India is expanding at a dramatic pace. Epsilon recently released a research report covering the dynamics of this market and insights into the reasons for this growth. This video interview features Ashish Sinha, Managing Director, Epsilon APAC and MEA, and Ganga Ganapathi, VP Marketing, APAC, MEA, and EU. Bill Hanifin hosts this interesting conversation, and as you listen, you will enjoy plenty of take-aways to understand more about this explosive marketplace.

‘Points for Good’ Unveils the “#LivePointless” Campaign

Highlight: ‘Points for Good’, one of India’s only charity platforms that lets you donate your Loyalty Points towards a good cause, has launched a campaign to invite the socially conscious to donate their Loyalty Points and #LivePointless to make a difference. The core proposition to “#LivePointless” is to give donors great satisfaction and joy while they are living up their life and purchasing all that their heart desires, knowing that all the points earned on these spends are going to go towards helping others and doing good. Brian Almeida, Founder, Points for Good, said – “Every one of us has a core social cause that we want to support and hence the platform focuses on aiding a wide range of social causes. Our aim is to make our charity partners become more sustainable by raising the consciousness to give."


Best Buy unveils first ever small-format, digital-first store

Highlight: This new 5,000 sq. ft. store, which opens on July 26 in Monroe, will feature a curated selection of our best-in-category products, the expert services customers know and love like Geek Squad, and new ways to pick up your tech. Plus, we’re testing a new digital-first shopping experience that encourages customers to do everything from shop, select your product and get advice digitally while in the store. This is one more way we’re continuing to invest in our stores to better serve our customers’ needs in an ever-growing digital world and create a more seamless shopping experience.

Amazon to raise Prime prices in Europe as retailer wrestles with costs

Highlight: The price hike, following one that Amazon announced for Prime in the United States in February, reflects mounting pressure from Wall Street on new Chief Executive Andy Jassy to shore up profit as inflation rises and a downturn looms. Shoppers in Germany, Amazon's second-biggest market after the United States, will see fees for an annual Prime membership rise 30% to 89.90 euros ($91.88). The retailer's No. 3 market, the United Kingdom, will have a 20% increase to 95 pounds ($114.47) per year, while Amazon sites covering Spain, Italy and France will charge Prime members between 39% and 43% more yearly.


Liquid Barcodes Continues Major Expansion Plans for North America

Highlight: Liquid Barcodes Inc., the leading global loyalty and digital marketing technology platform, is expanding its footprint across North America with ambitious growth plans and additional resources to serve the market. “Our expansion plans include additional sales and marketing resources, increased marketing spend for convenience industry events, frontline engagement with the National Association of Convenience Stores (NACS) and targeted marketing campaigns,” says Saurabh Swarup, head of sales and general manager for North America. He adds, “we are excited about the success we have had to date in the market and look forward to many more opportunities to bring value to the c-store channel, including exhibiting at the upcoming NACS Show in October.”


TCN Operator Shortlisted for 2022 SaaS Awards for Best SaaS Product for Customer Service/CRM

Highlight: TCN, Inc., a global provider of a comprehensive cloud-based call center platform for enterprises, contact centers, BPOs, and collection agencies, today announced its TCN Operator platform has been named as a finalist for the second year in a row in the 2022 SaaS Awards in the Best SaaS Product for Customer Service/CRM category. “We are very excited to be named a finalist in the SaaS awards among many innovative products across varying industries,” said McKay Bird, marketing director at TCN. “At TCN we make it a priority to listen to our customers’ needs and implement solutions to their challenges through innovation in contact center technology.”

Miss the previous newswire? Stay informed: Loyalty Newswire – July 18th, 2022

The Loyalty Newswire is compiled and edited by the staff at The Wise Marketer.