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Loyalty Newswire – June 22nd, 2020

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By: Wise Marketer Staff |

Posted on June 22, 2020

Enjoy our curated list of loyalty-related news:

  • Paysafe's Skrill announces expansion of its Knect loyalty program to U.S. customers
  • Sign up for Krispy Kreme's loyalty program to get free donuts
  • RaceTrac rolls out new monthly fuel subscription program to reward members with discounted fuel prices
  • Paytronix unveils true contactless dining experience
  • DoorDash now delivering non-essential items from CVS
  • Lowe's announces Retail reVision program and appoints new EVP to lead project
  • Etsy's Augmented Reality shopping feature can help consumers purchase home decor that fits properly
  • American Airlines plans to pledge its AAdvantage program as collateral for a new secured loan from the government


Paysafe’s Skrill extends Knect loyalty program to U.S. customers

Quotable: “Paysafe, a leading specialized payments platform, today announced the U.S. expansion of the global Knect loyalty program for its Skrill digital wallet. U.S. Skrill customers can now earn free points redeemable for cash rewards when they make transactions using the digital wallet or the associated Skrill Visa® Prepaid Card. Following the launch of the Skrill Visa® Prepaid Card in January and Skrill Money Transfer this month, the expanded Knect loyalty program, first rolled-out in Europe in 2019, is the latest example of Skrill’s strong focus on improving the connection between U.S. consumers and their online and offline payment needs.”

You Can Get BOGO Dozen Donuts From Krispy Kreme This Week

Quotable: “All you have to do to get free donuts is sign up for Krispy Kreme's My Sweet Rewards program. It's totally free to sign up, and new members who join will get the chance to claim a free dozen donuts with the purchase of any dozen. In some locations, you can even get a free donut when you sign up in stores.”

RaceTrac Launches New Fuel Rewards VIP Program

Quotable: “RaceTrac today announces the launch of its new monthly fuel subscription program, RaceTrac Rewards VIP. For $2.49 per month, RaceTrac Rewards VIP members will save 10 cents per gallon on the first 40 gallons and 3 cents per gallon thereafter with each fuel purchase every month. As a premium add-on to RaceTrac’s loyalty program RaceTrac Rewards, RaceTrac Rewards VIP gives members a discount at the pump, in addition to various coupons and promotions on RaceTrac products in-store.”


Paytronix Helps Restaurants Offer a True Touchless Experience with Contactless Dining

Quotable: “Contactless Dining also enables guests to open tabs, place orders in a similar flow to the pre-COVID dining experience; guests can order drinks, followed by apps, entrees, and then desserts, make special requests, and finalize the visit with a single payment. Other solutions require each order to close out with a payment, thereby cluttering the ordering process for guests and increasing transaction fees for restaurants.”

DoorDash will deliver non-prescription essentials from CVS

Quotable: “In April, DoorDash began delivering items from convenience stores like 7-Eleven, Wawa and Circle K. Now, DoorDash is expanding its offerings and will deliver non-prescription items from CVS Pharmacy, too. As of today, DoorDash customers in select cities can order over 3,000 items from CVS -- ranging from groceries to cleaning products and over-the-counter medicines. The deliveries will be no-contact by default, and users won’t be required to sign up for a delivery time slot or pre-schedule.”


Lowe Announces New Platform – Retail reVision – and Names Joel Mayer Executive Vice President to Lead the Retail Property Redevelopment Platform

Quotable: “Retail reVision was formed to pursue the repositioning and redevelopment of underperforming retail properties that can benefit from a program that reinvigorates existing retail properties through modernizing and adding new, complementary uses to create a fresh and vibrant environment ... 'The ongoing retail contraction, accelerated by the COVID-19 crisis, will increase the need to reposition retail assets. Whether it’s a closed department store or big box retailer, or under-occupied shopping center or regional mall, Lowe's will evaluate and devise a new plan to introduce new alternative uses that will create value, bring life back to the property, and enrich the community,' noted Mayer.”

Etsy adds an AR shopping feature on iOS designed for use with wall art

Quotable: “As with many home decor items, it can be difficult to imagine how wall art will look in your space, next to your own furnishings, and whether it will agree with your room’s color scheme. Shoppers may also wonder if the item is the right size for their space or if they have even have a good spot to display the art. Etsy’s AR feature aims to help answer those questions. In the iOS app, Etsy shoppers can now select any item categorized as Paintings, Photography or Prints then tap the new augmented reality icon in the top right corner of the item image to see it appear in your own space.”


Is American Airlines' Loyalty Program Really Worth $31.5B?

Quotable: “Last Friday, American Airlines told investors that it plans to pledge the AAdvantage loyalty program as collateral for the loan. The company said that third-party appraisals have pegged the program's value at anywhere between $19.5 billion and an eye-popping $31.5 billion. Considering that American Airlines' market cap is less than $10 billion, these estimates might seem to suggest that investors are undervaluing the company as a whole. However, it's more likely that the appraisals are wildly overvaluing the AAdvantage program.”

Read last week's newswire if you missed it: Loyalty Newswire – June 15th, 2020

The Loyalty Newswire is compiled and edited by the staff at The Wise Marketer.