Loyalty Newswire – June 27th, 2022

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By: Wise Marketer Staff |

Posted on June 27, 2022

Each week, our team of editors curate a list of the latest customer loyalty, technology, and other relevant marketing news. Our goal is to make it simple for busy professionals to quickly digest important industry news and trending topics. Show your support by joining our mailing list to gain access to exclusive content, events, promotions, and more. Or simply enjoy today's newswire!

  • New partnership introduces the ability for Gambit players to earn more gaming tokens in real-time
  • Bed Bath & Beyond launches Welcome Rewards plus buy now, pay later option
  • JetBlue partners with Blade to offer helicopter service for loyalty members
  • Sweetgreen's new pilot program rewards customers for healthy eating habits
  • New Loyalty Card feature enables Klarna users to digitally store physical loyalty cards
  • Great Place to Work® India recognizes CleverTap as one of India's Great Mid-size Workplaces
  • Over 325 marketing professionals across 30 countries have completed Loyalty Academy's CLMP certification


Highlight: With a global reach that encompasses over 60 million individuals, the partner is the cornerstone for precise, trustworthy quality data. The partnership introduces the partner’s incentives for completing surveys to Gambit’s unique gamified loyalty experience. Under the terms of the deal, Gambit players will now be able to access surveys directly from within the Gambit platform to earn more Play Tokens. “With the new Gambit Survey option, we can now offer our players more ways to earn free tokens in real time. In addition to converting loyalty points to Gambit Tokens, players will be able to simply click on the “Get More” button to complete surveys and earn more Tokens. Surveys are a perfect complement to our Loyalty Gaming model” said Richard Pistilli, Founder & CEO of Gambit Rewards.

Bed Bath & Beyond launches buy now, pay later option and rewards program

Highlight: The new program replaces Beyond+, which launched in 2017 for its Bed Bath & Beyond banner and offered members perks like free shipping and 20% off purchases for an annual fee of $29. Existing members can transfer their memberships to Welcome Rewards+ or remain with Beyond+ until their membership expires. “Our new Welcome Rewards program allows our customers to get even greater value, benefits and perks whenever and wherever they shop with us,” Rafeh Masood, executive vice president and chief customer officer, said in a statement. “More than 80% of our customers shared that they would be excited for a program that would allow them to earn rewards across all of our banners.”

New JetBlue Loyalty Program Perk Takes Members From Manhattan To Area Airports In Minutes Via Helicopter

Highlight: JetBlue loyalty program members will now be able to get from John F. Kennedy International Airport (JFK) and Newark Liberty International Airport to Manhattan in as little as 5 minutes... Normally, that trek would entail a possibly 90-minute subway ride, as well as winding your way along New York’s crowded sidewalks. Instead, JetBlue will partner with Blade so its passengers can take advantage of Blade’s helicopter service... “We look forward to enabling loyal JetBlue fliers to fly between the city and area airports in as little as 5 minutes,” Melissa Tomkiel, Blade’s president, added. “Given its New York City roots, JetBlue is an ideal partner as we continue to ramp up our Blade Airport service to 6 days a week and up to 13 hours per day in New York City.”

Sweetgreen Pilots New Challenges Program That Rewards Customers for Healthy Habits

Highlight: With total digital sales representing 66% of the company’s Q1 2022 revenue, the pilot program aims to drive customer frequency and restaurant volume through additional customer value and engagement for its digital customer base. Rewards and Challenges is a digital feature offered exclusively through the sweetgreen app and website that rewards customers for healthy habits and connects them to real food. The feature is launching with a four-week campaign titled “Summer of Rewards,” which will test customers’ appetite for personalization as part of the brand’s ongoing strategy to evolve its future loyalty program. “We see Rewards and Challenges as a way to double-down on owned digital relationships and create a more personalized experience for our customers,” said Co-Founder and Chief Executive Officer Jonathan Neman.


Klarna App is enhanced with digital wallet for easy access to loyalty cards

Highlight: Klarna, a leading global retail bank, payments, and shopping service today announced the launch of its new Loyalty Card feature in the Klarna App. This allows app users to store and access their physical loyalty cards as digital versions. They can then collect all points and benefits at any merchant without the need to carry plastic equivalents while out shopping in-store. Powered by the acquisition of mobile wallet provider, Stocard, the primary consumer offering now integrates into the Klarna App as a means of further establishing an all-in-one experience that drives convenience and value to consumers' shopping journey.


CleverTap Recognized by Great Place to Work Among India’s Great Mid-size Workplaces

Highlight: In the Great Place to Work® India study, they have observed that the Great Mid-size Workplaces have gone above and beyond to create and sustain aspirational organizations. Effective leadership is visible in these workplaces that are fostering a culture of fairness and originality, while offering flexibility to their employees in the current hybrid work environment. Organizations that succeed in establishing high-trust, high-performance cultures, and maximizing human potential by bridging experience gaps, will be Great Places to Work For All in the future. “We’re very excited to be recognized by Great Place to Work® India as one of India’s Great Mid-size Workplaces. Even before the pandemic hit, we believed that an empathetic and flexible work culture is the essence of an organization’s growth,” says Sidharth Malik, Chief Executive Officer, CleverTap.

The Loyalty Academy Announces Global Penetration of CLMP™ Professionals

Highlight: Marketing professionals having completed the Certified Loyalty Marketing Professional™ certification process now total more than 325 persons across 30 countries globally. “The acceptance of this professional training program by marketers worldwide truly represents a global phenomena,” said Graeme Thomson, Chairman of the Loyalty Academy’s Board of Regents. “The participation by so many across diverse geographic markets indicates the CLMP courseware is established as the de-facto industry standard around the world.”

Did you miss the previous newswire? Stay informed: Loyalty Newswire – June 20th, 2022

The Loyalty Newswire is compiled and edited by the staff at The Wise Marketer.