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Loyalty Newswire – June 6th, 2022

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By: Wise Marketer Staff |

Posted on June 6, 2022

Each week, our team of editors curate a list of the latest customer loyalty, technology, and other relevant marketing news. Our goal is to make it simple for busy professionals to quickly digest important industry news and trending topics. Show your support by joining our mailing list to gain access to exclusive content, events, promotions, and more. Or simply enjoy today's newswire!

  • Loyalty gaming powerhouse, Gambit Rewards, announces new partnership with the world's largest Gen Z social gaming network
  • Starbucks sets its sights on the Metaverse with plans to develop next-gen loyalty program
  • Paytronix reveals the c-store winners of its 2022 Loyaltees Awards
  • Cinemark's paid membership program, Movie Club, surpasses 1 million active members
  • Shangri-La Group rebrands its Golden Circles loyalty program to Shangri-La Circle
  • Leading retail and CPG organizations tap Veryfi's AI-driven receipt capture technology to strengthen consumer insights
  • The Loyalty Academy's inaugural Certified Loyalty Marketing Professional™ workshop in Mumbai takes place on 28-30 June 2022
  • Annual research study highlights the "purpose gap" between executives and lower-level employees


Snipp Gaming Platform, Gambit Rewards, Partners With the Largest Gen Z Social Gaming Network, Gamelancer

Highlight: Gamelancer’s growing network of over 28 million followers and subscribers on Tiktok, Snapchat, and Instagram, constitutes the largest GenZ social media network in gaming today. The partnership will introduce Gambit’s unique free-to-play sports betting and iGaming platform (“Loyalty Gaming”) to Gamelancer’s fast growing audience of social gamers... “Gamelancer is thrilled to add Gambit as a flagship partner to Rewarded, our loyalty and rewards marketplace. Gambit is an industry leader in the development of consumer rewards programs that enable users to play free games and win real cash prizes. Gamelancer’s unparalleled social media reach within the GenZ gaming community will augment this exciting venture and add a world-class loyalty and rewards operator to our ever-expanding offerings to our fans.” said Mike Cotton, President & COO of Gamelancer.

Starbucks Takes To The Metaverse For Next-Gen Loyalty Program

Highlight: Coffee shops and cafes have, throughout their history, always existed in the semi-liminal “third space” boundary between work and home, and now the Seattle-based Starbucks is creating an entirely new type of “third space” by launching an NFT community exclusively for brand fans who want more than just a caffeine kick. The digital collectible-based loyalty program will offer access to exclusive content and other programming and experiences, all defined by the Starbucks brand pillars and company mission... The new, NFT and web3 driven “third place” community will be built on an environmentally sustainable platform using technology that aligns with and ideally even adds to the coffee chain’s pre-existing sustainability commitments.

Paytronix Announces 2022 C-Store Loyaltees Winners

Highlight: The 2022 Paytronix Loyaltees winners were selected from Paytronix’s customer base of more than 1800 global brands for their innovative deployment of the Paytronix digital guest engagement platform as well as the ability of their programs to drive their businesses forward. “Pump & Pantry, Maverik — Adventure’s First Stop, and Pump N Pantry are all examples of c-store brands who leveraged the Paytronix platform to improve the customer experience and drive more value to their bottom lines,” said Paytronix CEO Andrew Robbins. “Their digital guest engagement programs make shopping easier and faster for customers while also getting members more invested in their brands.”

Cinemark Movie Club is the First U.S. Exhibitor-Led Paid Membership Program to Hit the 1-Million-Member Milestone

Highlight: Launched in December 2017, Cinemark Movie Club was the first North American exhibitor-developed paid monthly membership program. The distinctive, transaction-based program is the first domestic theater subscription to achieve the 1-million-member milestone, underscoring its tremendous value proposition with guest satisfaction scores in excess of 90 percent. “Cinemark developed Movie Club by listening closely to our movie fans, and we were the first exhibitor to launch an in-theatre movie subscription offering in North America. Our unique program appeals to a broad range of moviegoers with rollover benefits and concession discounts that entice members to visit more frequently while boosting loyalty to Cinemark,” said Sean Gamble, Cinemark President & CEO. “Reaching the 1-million-member milestone reaffirms that our guests appreciate the exceptional benefits and incomparable value proposition that Movie Club membership provides.”

Shangri-La Group rebrands loyalty programme

Highlight: Shangri-La Group has rebranded its loyalty programme, Golden Circles, to Shangri-La Circle. The rebrand will pave the way for deeper engagement with customers, and transform the loyalty programme into a direct-to-consumer travel lifestyle platform, according to the brand. Additionally, the hotel group added that Shangri-La Circle offers its members exclusive access benefits and privileges across the 100 hotels and resorts in 22 countries and 76 destinations. The Group has brought on board creative digital agency 8traordinary to help curate, create and present the various lifestyle experiences online by overseeing creative content planning, social media strategy and management, influencer marketing and management, and community management.


Consumer Packaged Goods Leaders Are Gaining New Consumer Insights and Bolstering Loyalty Programs With Purchase Receipts

Highlight: Veryfi, using artificial intelligence (AI) technology to transform documents into structured data in just seconds, has added marquee customers in the consumer packaged goods (CPG)/Loyalty solution market – including a large retail property management company and a leading consumer rewards marketplace – as the leading receipt capture technology for customer loyalty programs. “After so many exciting conversations at the recent RICE22 event, we’re seeing tremendous interest in capturing SKU-level receipt data to increase loyalty program participation and drive valuable consumer insights,” said Ernest Semerda, co-founder and CEO of Verfyi. “For many CPG brands and retailers, ‘do nothing’ is the status quo for making receipt data actionable, and we’re providing a new path towards greater customer and brand loyalty. I’m looking forward to continuing these conversations at our upcoming webinar.”


Loyalty Marketing in-person events returning to India!

Highlight: The Loyalty Academy will be holding its Inaugural Certified Loyalty Marketing Professional™ workshop in Mumbai on 28-30 June 2022 at the Taj Lands’ End. Sponsored by Epsilon and hosted by Strategic Caravan, the workshop will enable delegates to earn their full credentials as a CLMP™! Workshop details available here. Special discounted pricing is available while supplies last. Send us a note to request.


2022 Purpose Power Index™: Zoom, Tesla and Rei Among Top Purpose-Driven Brands; Newcomers Include Pfizer, Google and Toyota

Highlight: Presented by leading Movement Thinking™ firm, StrawberryFrog, and Dynata, the world’s largest first-party data platform for insights, activation and measurement, the 2022 Purpose Power Index™ revealed substantial moves by many top brands, in the largest study to measure perceptions of brand purpose. Half of the top 20 brands in the 2022 list are new entrants, with more mainstream companies represented than ever before. The annual study also found a significant “Purpose Gap” between how executives view their organization’s efforts to engage purpose versus how average employees see them. Merely creating a purpose isn’t effective enough; it must be clearly communicated and fully activated to positively affect sentiment and engagement.

Did you miss the previous newswire? Stay informed: Loyalty Newswire – May 31st, 2022

The Loyalty Newswire is compiled and edited by the staff at The Wise Marketer.