Loyalty Newswire – March 22nd, 2021

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By: Wise Marketer Staff |

Posted on March 22, 2021

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  • El Pollo Loco's loyalty program utilizes AI to personalize rewards for its customers
  • Loylogic's new Dezerved platform launches with Miles & More partnership
  • Pie Life Rewards was overhauled to provide customers with a personalized, user-frendly interface
  • Shoprite, one of Africa's retail giants, has accumulated 17 million Xtra Savings Rewards members as it continues to focus on its customer loyalty programme
  • Australia's Adore Beauty prepares to roll out its first loyalty program on March 29th
  • Yotpo raises $230 million to build the foundation for its all-in-one eCommerce marketing platform
  • Macy's has managed to stay afloat during the pandemic primarily because of its strong digital platform
  • Retail Realm has announced the successful integration of Citcon's mobile wallet
  • Another massive data breach targets airline loyalty programs
  • Here's everything you need to know about traveling after you've been vaccinated


How El Pollo Loco Uses AI To Help Personalize Rewards Program Offerings

Quotable: “'When we launched the loyalty program in 2017, it started out as an opportunity to engage our frequent customers. It was all about trying to get downloads [of our app] and just trying to get people to utilize the technology,' Andrew Rebhun, El Pollo Loco’s vice president of digital, told PYMNTS in a recent interview. The original rewards program provided customers with one point for every dollar spent, and those who accrued 100 points received a $10 coupon toward a future purchase. The average customer ordered about once a month and spent between $12 and $15, meaning it could take as long as eight months for diners to see the benefit.”

New members-only marketplace Dezerved debuts with Miles & More to give people a novel way to maximise the value of their loyalty miles

Quotable: “Today, a first of its kind online marketplace has opened its doors to connect loyalty programs and closed communities with exclusive offers from luxury consumer brands. Developed by Loylogic – the world’s leading innovator and creator of points experiences – the new platform, Dezerved, provides a new way for loyalty programs to engage their customers while offering them excellent value for their points or miles when buying exclusive offers. It has been created in response to the challenges faced by the retail and travel industries in the wake of the pandemic.”

Pieology Unveils Revamped Loyalty Program

Quotable: “Pie Life Rewards, Pieology Pizzeria’s consumer app, just got a glow-up. This version of the Pie Life Rewards app comes with more personalization and improved user experience. “PieLifers” can now enjoy a whole new level of customization. Customers can enjoy the convenience they know and love like ordering ahead, scheduling delivery, and receiving special offers, but the newest addition to the app allows guests to now choose how they get rewarded with banked rewards.”

Shoprite plans to boost its customer loyalty programme

Quotable: “AFRICA’S retail giant Shoprite plans to boost its customer loyalty programme as it switches its focus inwards and divesting from parts of the continent. Shoprite this week said its Xtra Savings Rewards Programme had reached a 17 million mark since inception in October 2019. The group said it had put R2.1billion in savings back into the pockets of consumers in the six months ended December through 9 000 monthly grocery deals.”

Adore Beauty launches loyalty program

Quotable: “The loyalty program is called ‘Adore Society’ and will reward members with personalised items chosen based on purchase history data. Other perks will include birthday gifts, priority access to new product launches, competitions, promotions and invitations to launch events and masterclasses. There are three separate levels of membership that unlock exclusive benefits.”


Yotpo Raises $230 Million to Deliver Its eCommerce Marketing Platform, Giving Brands Maximum Marketing Firepower in an eCommerce-First World

Quotable: “Yotpo announced today that it raised $230 million in Series F funding. With its largest investment round to date, Yotpo aims to deliver the foundation for its all-in-one eCommerce marketing platform, designed to give brands an unparalleled ability to stand out and retain customers in the hyper-competitive world of eCommerce.”

Macy's (M) Gains From Online Growth, Polaris Strategy On-Track

Quotable: “Amid a difficult retail landscape, thanks to the coronavirus pandemic, few companies such as Macy's, Inc. have managed to stay afloat on growth in the digital realm. Moreover, this well-known retailer of a wide range of consumer goods has been gaining from efforts undertaken as part of the Polaris Strategy. The strategy includes rationalizing store base, revamping assortments as well as managing costs prudently”


Retail Realm Partners with Citcon to Bring a Variety of QR-Based Payment Solutions to Retailers

Quotable: “Citcon, the leading mobile wallet payments company, and Retail Realm, a multinational Microsoft ISV specializing in payments, announced today that they have successfully integrated Citcon’s mobile wallet solutions. This update allows Microsoft Dynamics POS users to accept mobile wallets such as PayPal, Venmo, AliPay, etc. in stores and online. The technology company offers a variety of wallet brands including PayPal, Venmo, AliPay, WeChat Pay and more. It is the only fully licensed U.S.-based acquirer of AliPay, WeChat Pay and China UnionPay.”


Airline data breach targets a fraudster favorite: Loyalty programs

Quotable: “It's not yet certain whether a recent breach that exposed the loyalty program data of numerous carriers within the Oneworld and Star alliances will lead to a fresh spate of frequent flyer program account hacks and takeovers. But e-commerce fraud prevention experts agree that the attack is just the latest proof that the pandemic has done little to suppress interest among fraudsters in loyalty points.”


Everything You Need to Know About Traveling Once You're Vaccinated, According to a Doctor

Quotable: “Millions of Americans have been inoculated against COVID-19, receiving the vaccine that brings the promise of returning to life pre-2020. But what that means practically has been an evolving science since news of the shot first emerged, leaving many with questions. The jab offers protection and comes with certain benefits, like getting together in small groups and avoiding some quarantine requirements, but experts told Travel + Leisure it doesn't mean we will be putting away our masks anytime soon.”

Did you miss last week's news? Catch up here: Loyalty Newswire – March 15th, 2021

The Loyalty Newswire is compiled and edited by the staff at The Wise Marketer.