Loyalty Newswire – March 7th, 2022

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By: Wise Marketer Staff |

Posted on March 7, 2022

Welcome back to the Wise Marketer! That is, if you've been here before! Each week, our team of editors curate a list of the latest customer loyalty, technology, and other relevant marketing news. Our goal is to make it simple for busy professionals to quickly digest important industry news and trending topics. Show your support by joining our mailing list to gain access to exclusive content, events, promotions, and more. Or simply enjoy today's newswire!

  • Points extends strategic collaboration with Marriott Bonvoy
  • REI Co-op relaunches its lifetime membership program to support 50-million-member community vision
  • Wakanow partners ThankUcash to launch loyalty programme
  • Crisis for marketeers as more than half face technical skills shortage
  • Dierbergs markets rolls out new loyalty program
  • Scout Gaming chooses Nuvei as payment provider for US expansion


Points Extends Strategic Collaboration With Marriott Bonvoy as Exclusive Global Loyalty Commerce Technology Provider; Implements New Top-Up Product

Highlight: Points (NASDAQ: PCOM) (TSX: PTS) is pleased to announce the extension of its relationship with Marriott Bonvoy as the program’s exclusive loyalty commerce technology provider of purchasing and gifting Marriott Bonvoy points. Points, through its loyalty solutions and data-driven marketing expertise, has proven to increase member engagement and generate additional revenue for Marriott Bonvoy over the course of their strategic collaboration, which began in 2006. The extension of the collaboration coincides with the introduction of a new solution for Marriott Bonvoy members, powered by Points.

REI Co-op relaunches its lifetime membership program to support 50-million-member community vision

Highlight: For the first time its 84 years, specialty outdoor retailer REI Co-op is significantly changing the ways that members can connect with the co-op by relaunching its lifetime membership program. The relaunch includes new lifetime benefits that make it easier for members to make the most of every experience outside and be part of a community that supports a new outdoor culture. With each membership purchased, REI is donating $5 to the REI Cooperative Action Fund to support organizations committed to justice, equity and belonging in the outdoors.

Wakanow partners ThankUcash to launch loyalty programme

Highlight: Wakanow, Africa’s leading travel company, has partnered with ThankUcash, a loyalty and rewards company, to launch a loyalty programme, WakaPoints. Speaking at the launch which was held in Lagos at the weekend, the Chief Executive Officer of Wakanow, Adebayo Adedeji said, “WakaPoints is a show of our unflinching commitment to ensure that our customers have the best travel experiences with us."


Crisis for Marketeers as More Than Half Face Technical Skills Shortage

Highlight: Tracking Trends and Predicting the Future of the Experiential Market, by global events and experiences agency, FIRST, shows that with 55 percent of marketing directors across the UK and US saying a shortage of technical skills in recruits is one of their top challenges, some 90 per cent are now gearing up to outsource crucial expertise in a race to achieve the competitive advantages tech offers.


Dierbergs Markets rolls out new loyalty program

Dierbergs Markets has launched a new customer loyalty program, called Dierbergs Rewards, as well as a new mobile app and website experience. The Missouri grocer said Tuesday that shoppers who join Dierbergs Rewards can earn points on purchases in stores or online via Shipt for same-day delivery. To collect the points, members scan the barcode in the Dierbergs app or enter their phone number at checkout, receiving 15 points for each dollar spent. Upon reaching 1,500 points, customers choose their reward, either reserving free grocery items via the app to collect in-store or getting cash off at the register.


Scout Gaming Chooses Nuvei as Payment Provider for US Expansion

Highlight: Nuvei will support Scout Gaming’s expansion into the US market with an array of online payment options available on their consumer-facing daily fantasy sports app, FanTeam. Through one integration, FanTeam will have access to more than 500 innovative payment methods in more than 200 markets as well as Nuvei's industry-leading payment processing services in the US including card processing, account-to-account transfers, and instant payments for deposits and payouts. By offering payments through Nuvei, FanTeam will benefit from better customer retention, increased acceptance rates, and broad market awareness.

Did you miss the previous newswire? Stay informed: Loyalty Newswire – February 28th, 2022

The Loyalty Newswire is compiled and edited by the staff at The Wise Marketer.