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Loyalty Newswire – May 10th, 2022

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By: Wise Marketer Staff |

Posted on May 10, 2022

Each week, our team of editors curate a list of the latest customer loyalty, technology, and other relevant marketing news. Our goal is to make it simple for busy professionals to quickly digest important industry news and trending topics. Show your support by joining our mailing list to gain access to exclusive content, events, promotions, and more. Or simply enjoy today's newswire!

  • The Container Store prepares for launch of its new loyalty program, Organized Insider
  • Exchange Solutions expands loyalty capabilities with Fiserv partnership
  • New study finds loyalty programs influence the majority of hotel bookings
  • International Loyalty Awards reveals this year's 30 under 40 list of Loyalty Royalty
  • As pandemic-related restrictions ease, in-person Loyalty Marketing events return to India
  • Research from Elevate shows marketers differ on metrics that matter for live events
  • Digital PR agency CEO goes viral after announcing four-day work week via LinkedIn
  • Match Group's lawsuit accuses Google of maintaining a monopoly in Android app payments
  • Designer Brands unveils updated warehouse-inspired retail store format


The Container Store debuts loyalty program, mobile app

Highlight: The Container Store, an organizing goods retailer, is launching Organized Insider, a loyalty program, along with a mobile app, in an effort to engage with customers on a deeper level and attract potential customers... "We have reimagined our loyalty program to provide our customers even more benefits than before while designing a program that is easy to understand and easy to access," Melissa Collins, The Container Store CMO, said in the release. "The new tier-based model will encourage repeat purchases and attract new customers. Both Organized Insider and our new mobile app are essential elements of our overall customer experience, and we look forward to seeing how customers respond."

Exchange Solutions and Fiserv Advance Consumer Loyalty and Engagement Capabilities for Large Enterprises

Highlight: Mike Hughes, Exchange Solutions’ CEO shared his perspective on this partnership’s potential, “Exchange Solutions’ goal is to make every interaction between consumers and retailers meaningful and memorable. We enable retailers to build unique one-to-one relationships with their consumers with our suite of loyalty and personalized offers products that are unlike any in the market. The past few years we’ve seen a significant increase in demand for advanced loyalty and consumer engagement solutions. Collaborating with Fiserv on our innovative approach to optimizing the exchange of value between a retailer and their consumers fits this need well. We are excited to showcase our first-class approach to consumer engagement and look forward to collective success working with the Fiserv team.”

Majority of Americans Say Loyalty Programs Influence Hotel Booking

Highlight: Hospitality guest experience and retention platform SevenRooms has uncovered the key profiles of today’s hotel guests and divulges which incentives drive loyalty in ‘Booking Behaviors: Exploring Hotel Guest Loyalty.” The study, commissioned through independent third-party research firm YouGov, profiles the Personal Patron and the Business Traveler, diving deep into each guest’s attitude and preferences when it comes to booking a hotel and, subsequently, returning in the future. While the study revealed that over a third (34%) of Americans say recognizing their loyalty status upon check-in increases their chance of rebooking, recognition isn’t enough. Rather, it is how hotels appeal to their varying preferences that will prompt these guests to rebook.

International Loyalty Awards 30 Under 40 List of Loyalty Royalty Announced

Highlight: The 30 under 40 list of Loyalty Royalty is a celebration of the incredible talent emerging and flourishing in our industry. These people are the lifeblood of the loyalty business and truly deserve the title of Loyalty Royalty. The 30 Under 40 list has been running for over five years, and each time we look at the entries we are blown away by the calibre of their achievements.


Loyalty Marketing in-person events returning to India!

Highlight: The 15th Edition of The Customer FEST Show is scheduled physically in-person on 11th – 12th May 2022 at JW Marriott, Mumbai. This is a 2-day event which will have 2 parallel tracks and a gala awards ceremony on day 1 in the evening. Close to 100+ speakers would contribute over 2 days of keynotes, curated panels, leadership conversations and deep dives.

Highlight: The Loyalty Academy will be holding its Inaugural Certified Loyalty Marketing Professional™ workshop in Mumbai on 28-30 June 2022 at the Taj Lands’ End. Sponsored by Epsilon and hosted by Strategic Caravan, the workshop will enable delegates to earn their full credentials as a CLMP™! Details available here.

Marketers differ on the metrics that matter for live events, finds new research from Elevate

Highlight: Global staffing partner for brand experiences Elevate commissioned a Censuswide survey of 500 brand decision-makers across the UK, USA, Austria, France and Germany, to understand the metrics that matter to marketers around event activations, and whether they currently have the same understanding of event effectiveness as other marketing activities. By encouraging event marketers to be more demanding in terms of measurable KPIs and evaluated ROI, Elevate hopes its findings will be a game-changer for reporting in the events sector... Ed Wood, CEO at Elevate, commented: “It’s clear that there is little industry alignment in terms of how events should and can be measured. Whilst allowing for every event working to different goals, it’s clear that there is room for greater understanding of what’s possible in event measurement across the board.


Agency-owner Goes Viral on LinkedIn With Post Announcing Launch of Four-day Work Week

Highlight: The CEO of a digital PR agency has gone viral on LinkedIn after his post announcing that the company would switch to a four-day work week received more than 120,000 reactions in three days. Fery Kaszoni, the founder of Search Intelligence, a leading digital PR agency based in Witney, Oxfordshire, shared a post on the professional networking platform which might have given the initial impression of a crackdown on company perks. The post began: “Enough is enough! No more pizza Fridays at our company. We are also cutting out the Beer Friday initiative. No more beers or alcohol on Fridays. And no more casual dress for our staff members on Fridays, either.” However, rather than taking benefits away from employees, the update revealed that the company would in fact be introducing a major new one – every Friday off.


Match Group sues Google over ‘monopoly power’ in Android app payments

Highlight: Match’s lawsuit is the latest instance of app developers demanding relief from Google and Apple over the 30 percent standard cut — now, sometimes 15% — that those tech giants extract from in-app payments. Longstanding tensions around the issue boiled over in 2020 when Epic Games sued Apple for antitrust violations, a case that didn’t result in a clear-cut victor but did force Apple to allow developers to point their users to alternative payment options. Facing pressure over its restrictive payment choices, Google recently launched a pilot program that would allow apps to offer an alternative payment option along with Google Play’s own system within apps. Spotify was the only company named as a participant in the pilot program, and Match claims that the company has rebuffed its own efforts to sign up.


Designer Brands Debuts "Warehouse Reimagined" for Enhanced, Immersive Retail Store Experience

Highlight: "Warehouse Reimagined allows us to showcase our National Brands with shop-in-shops, together with Owned Brands and associated experiences that elevate brands in the eyes of the customer," says Designer Brands Chief Executive Officer, Roger Rawlins... Together with other brands in Designer Brands' portfolio including Vince Camuto, Jessica Simpson, Lucky Brand and more, Warehouse Reimagined highlights the Company's long-range plan to grow its Owned Brands to account for nearly 30% of sales by 2026. As Designer Brands puts more emphasis on these brands, the Company will lean into its established infrastructure, fully integrated sourcing and loyalty program to grow market presence.

Did you miss the previous newswire? Stay informed: Loyalty Newswire – May 2nd, 2022

The Loyalty Newswire is compiled and edited by the staff at The Wise Marketer.