Loyalty Newswire – November 29th, 2021

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By: Wise Marketer Staff |

Posted on November 29, 2021

Welcome back to the Wise Marketer! That is, if you've been here before! Each week, our team of editors curate a list of the latest customer loyalty, CRM, and other relevant marketing news. Our goal is to make it simple for busy professionals to quickly digest important news and trending topics. Show your support by joining our mailing list to gain access to exclusive content, events, and promotions. Or you could just follow us on social media!

  • National fast-casual brand Noodles & Company to donate proceeds from loyalty orders on National Day of Giving
  • AMC Entertainment partners with Sony to launch NFT rewards for upcoming Spider-Man movie
  • Adobe and Major League Baseball (MLB) expand partnership to create next gen fan experiences
  • Paysafe partners with Huawei to make cash-based online payments a reality
  • Google announces alternative payment methods for its app store in South Korea
  • Amazon faces pressure over data privacy issues ahead of the holiday season
  • China orders Tencent to stop releasing apps as regulators review their compliance with new data privacy laws
  • Qantas announces major changes to its loyalty program to reward eco-friendly flyers


Noodles & Company to Donate Proceeds from Loyalty Orders on National Day of Giving

Highlight: Noodles & Company, the national fast-casual brand serving globally-inspired noodle dishes made fresh to order, is paying it forward in a big way this National Day of Giving by investing in its team members. This year on Tuesday, November 30, Noodles & Company will donate $1 from every order placed by a Noodles Rewards member via the Noodles Rewards App or Noodles.com to the Noodles Foundation. In return, as a small gesture of thanks from Noodles, members will receive a free regular fountain drink reward to use on their next visit (valid for 14 days from issuance). "Our team members are at the center of everything we do," says Sue Petersen, executive vice president of inclusion, diversity, and people at Noodles & Company. "That's why on National Day of Giving, we are directly uplifting our team members with this give-back initiative. One of our core values is We Care, and we are committed to supporting our team members through times of need, and with National Day of Giving, we will be able to further positively impact our team members."

AMC, Sony launch NFT rewards for Spider-Man movie launch

Highlight: American movie theater company AMC Entertainment has partnered with Sony Pictures to launch a non-fungible token (NFT) project as a reward for the advance purchase of opening-day tickets to Sony’s new Spider-Man franchise, No Way Home. Cub Studios created the animations and 100 designs will be used to mint over 86,000 digital assets on the WAX blockchain to give away to the first ticket purchasers of movie tickets in all American locations. The initiative is being used as a reward for loyalty. The reward NFT is only available to members of the AMC Investor Connect group, which is a platform that updates AMC stockholders on company news and special offers, and for members of the AMC Stubs Premiere or A-List. Members of Investor Connect must be part of AMC Stubs, a rewards scheme where members pay $15 per year and gain access to a point-earning system that enables cinema fans to exchange the points for exclusive perks and prizes.


Adobe and Major League Baseball partner to create next generation fan experiences

Highlight: Adobe and Major League Baseball, North America’s most historic professional sports league, today announced a major expansion of their partnership to reimagine fan engagement and continue to bring America’s favorite pastime to the next generation of fans – powered across Adobe Experience Cloud, Adobe Creative Cloud, and Adobe Sign… New, fan-friendly features can include personalized promotions and notifications tailored to individual fans – at the ballpark potentially highlighting which entrances will offer the fastest journey to their seats, VIP parking promotions or discounts on grab-and-go concessions. Fans who live outside their favorite team’s locale will also be able to receive alerts when their favorite club or player is in town or get free trials for MLB.TV so they can watch games from the comfort of their couch or on the go.


Paysafe Partners With Huawei for Online Cash Payments in the Huawei AppGallery

Highlight: Leading specialised payments platform, Paysafe (NYSE: PSFE), today announces a new partnership with Huawei, a leading global provider of information technology and communications technology infrastructure and smart devices. Paysafe’s online cash payment solution paysafecard is now available as an alternative payment method in the Huawei App Gallery in Denmark, Finland, France, Germany, Italy, Norway, Poland, Spain, Sweden and the UK. Plans to continue the rollout throughout most countries where paysafecard is available, will make cash-based online purchases available to millions of customers.

Google to Allow Alternative Payment System from Next Month

Highlight: Google said Friday that it will provide an alternative payment system at its app store in South Korea from next month in an apparent move to follow the country’s new law that bans app market operators from forcing the use of their own payment systems. “Developers can now accept payments for in-app purchases from mobile and tablet users in South Korea with an alternative in-app billing system in addition to Google Play’s billing system,” said a latest post on the Google Play Policies website. The changed policy, which takes effect from Dec. 18, will give choice to local app developers between a third-party payment system and its own in-app billing system at its Google Play Store.


Amazon facing pressure over data privacy ahead of holiday shopping season

Highlight: Amazon is again facing criticism for collecting consumer data. “When we think of Amazon, you might think of them as the shopping behemoth,” said attorney and cybersecurity expert Leeza Garber to The National Desk’s Jan Jeffcoat. “But in addition to that, they've made their way into almost every aspect of our lives, with their Amazon Prime television, their streaming music platform, with their smart cameras, with their smart speakers, with their fitness trackers. And with all of these ways they can get all different kinds of information about us.” Legislators are turning against Amazon, according to Garber, in an attempt to control Big Tech when it comes to privacy and antitrust issues.

China Freezes New Tencent Apps, Updates For Data Privacy Review

Highlight: Tencent Holdings Ltd. has been ordered to stop rolling out new apps, as China’s tech industry regulator reviews their compliance with new privacy laws introduced this month, according to people with knowledge of the matter… China on Nov. 1 began implementing a new Personal Information Protection Law that more tightly governs how tech companies handle user data, part of a broader effort by Beijing to rein in its internet giants and wrest control over the vast reams of data they collect. Tencent has been targeted by the MIIT because nine of its products were found on four previous occasions to violate data protection rules, triggering the freeze, the people said.


Qantas changing frequent flyer program to reward eco-friendly flyers

Highlight: Qantas has announced a suite of changes to its loyalty program to reward environmentally conscious flyers. Amongst the changes, the national airline has announced they are rolling out a new Green flying tier from early next year. The initiative is a world-first, the airline said. "Qantas will be the first airline in the world to reward frequent flyers for being more sustainable in the air and on the ground," it said in a statement. "Members will need to complete at least five sustainable activities across six areas – flying, travel, lifestyle, sustainable purchases, reducing impact and giving back - each year to achieve Green tier status. "Once achieved, members will be rewarded with benefits like bonus Qantas Points or status credits.

Did you miss last week's newswire? Stay informed: Loyalty Newswire – November 22nd, 2021

The Loyalty Newswire is compiled and edited by the staff at The Wise Marketer.