Welcome back to the Wise Marketer! That is, if you've been here before! Each week, our team of editors curate a list of the latest customer loyalty, marketing, and other relevant news. Our goal is to make it simple for busy professionals to quickly digest important news and trending topics. Show your support by joining our mailing list to gain access to exclusive content, events, and promotions. Or you could just follow us on social media!
- CVS adds new benefits to its ExtraCare BeautyClub loyalty program
- Etihad Airways and Loylogic extend partnership, enabling Etihad Guest members access to Loylogic's Pointspay solution
- Vernost Marketing Technology Solutions named a premier sponsor of the Loyalty Academy's Inaugural CLMP Certification Workshop in Dubai
- DICK'S and NIKE form innovative partnership, enabling DICK'S Scorecard and NIKE Membership accounts to be linked through the DICK'S mobile app
- Tesco recently opened its first checkout free store as more consumers seek contactless services
- The Valley Regional Transit, in partnership with Cubic Transportation Systems, launched the City Go Wallet, an account-based fare payment system
- Blotout has developed a customer data platform with a major focus on privacy
- JetBlue and American Airlines aim to transform business travel with new routes in the Northeast
LOYALTY PROGRAM NEWS
CVS adds new benefits to beauty loyalty program
Highlight: The retailer is adding new benefits to its ExtraCare BeautyClub loyalty program, in response to customer feedback for a "more experiential beauty rewards program." The new perks include the choice of a free beauty gift each month when members spend $30 on qualifying beauty products. Redeemed in stores or online, program members can select from several options each month, including skin health and wellness-driven brands… “Our reimagined loyalty programs are designed to meet our customers’ evolving wants and needs,” said Michele Driscoll, VP customer engagement, loyalty and personalization, CVS Health. “We’re thrilled to bring our ExtraCare program members more flexibility in how they earn and spend their beloved ExtraBucks rewards and now offer our BeautyClub members exciting insider access, monthly gifts and extra rewards.”
Etihad Airways and Loylogic Extend Partnership on Loyalty Solutions
Highlight: Extending the long-term partnership between Etihad Guest and Loylogic on points solutions, Etihad Guest will continue to offer its 8 million global members access to Loylogic’s Pointspay and Reward Card solutions. Dominic Hofer, Founder and CEO of Loylogic commented: “As one of our flagship clients, we have enjoyed a strong and successful working relationship with Etihad over the years. The Etihad Guest rewards programme is one of the most established and impressive and we’re proud that our solutions will continue to support the growth ambitions of such an iconic global brand. Through our innovative Pointspay solution and Reward Card technology, we’re pleased to be able to keep on engaging and rewarding members, giving them the power of choice for their miles.”
Vernost Named Premier Sponsor of the Loyalty Academy™ Certification Workshop in Dubai
Highlight: The Loyalty Academy™, the global education and membership organization for loyalty marketing practitioners, announces that Vernost Marketing Technology Solutions has been named the premier sponsor for its first ever certification workshop in the Middle East/North Africa region. The 2 ½ day in-person workshop will be held in Dubai on 6-8 December, 2021… Vernost is a global leader in designing, developing, and managing new age digital infrastructure ecosystems for national and global businesses. Their platforms enable the enhancement of customer experience through smart, seamless, and simplified digital interfaces. Based in Mumbai with offices in Dubai, Vernost has been driving digitization for enterprises for more than 7+ years.
DICK'S Sporting Goods and NIKE Create Connected Partnership
Highlight: DICK'S Sporting Goods and NIKE, Inc. have forged a transformative, connected partnership designed to enhance the shopping experience for DICK'S and NIKE customers. This first-of-its-kind collaboration will allow DICK'S and NIKE to each reach more customers and provide them with access to exclusive products, experiences and offers. DICK'S and NIKE aim to make the experience simple and convenient by providing an easy-to-use platform where customers can seamlessly shop an expanded selection of NIKE footwear and apparel.
Do check-out free stores spell end of British supermarket?
Highlight: The scenes in GetGo, Tesco’s first and only such store, on High Holborn, central London, may appear futuristic, but they are a growing reality today. Download an app, scan a QR code to enter the store, walk through aisles full of sensors and cameras and you have now bought your groceries. No cash, card, or human interaction is necessary. These are automated stores, without cashiers, checkouts or queues of the traditional kind. They look like any other small grocery supermarket, aside from the many cameras. Tech behemoth Amazon has dozens, under the name Amazon Go in the United States, and six in the UK.
Boise Transit Adopts Digital Fare Payment Technology
Highlight: A new digital fare payment system serving transit in Boise, Idaho, is a technology foundation to build an interoperative mobility system across multiple modes of modern transportation. The Valley Regional Transit, in partnership with Cubic Transportation Systems, launched the City Go Wallet, an account-based fare payment system to support both mobile devices and cash-loadable “smart cards” for a tap-and-pay transit experience. “Boise has a good bus system, but we recognize that we need to make our transportation system more world class. And to do that, we need the tools available to us,” said Wayne Erik Rysavy, communications manager for Valley Regional Transit.
DATA & PRIVACY NEWS
Blotout raises $3M seed to build privacy-focused customer data platform
Highlight: As companies deal with a growing array of privacy laws like GDPR and CCPA, they are looking for solutions that help them not only understand their customers better, but also help them comply with those laws in a less labor-intensive way. Blotout, a member of the Y Combinator Winter 2021 cohort, announced a $3 million seed round today to help solve that problem. The early-stage startup has built a customer data platform (CDP) from the ground up with a focus on data privacy. Company founder and CEO Mandar Shinde says that companies need access to the full breadth of customer data to both understand them better and to comply with a growing number of privacy laws.
TRAVEL & HOSPITALITY NEWS
American Airlines and JetBlue’s Northeast Alliance Will Give Customers Access to the Largest Flight Schedule on the Most Connected Network in 2022
Highlight: In 2022, customers will experience the full benefits of the Northeast Alliance (NEA) between American Airlines and JetBlue, including the most flight choices in dozens of markets from New York and Boston, lie-flat seats on all transcontinental routes and a robust international network. In addition, American will reimagine business travel in 2022 with the launch of Main Select for business travelers. “The NEA is open for business, providing customers the most frequencies in New York, the best routes across key business markets and reciprocal status benefits,” American’s Chief Revenue Officer Vasu Raja said.
Did you miss last week's newswire? Stay informed: Loyalty Newswire – November 1st, 2021
The Loyalty Newswire is compiled and edited by the staff at The Wise Marketer.