Loyalty Newswire – November 9th, 2020

WM Circle Logo

By: Wise Marketer Staff |

Posted on November 9, 2020

Welcome back to The Wise Marketer. As usual, we've compiled a list of the latest customer loyalty and marketing news for your convenience! If you enjoy our content, subscribe to our newsletter for exclusive offers and more! Stay safe!


Amazon launches a rewards program for its independent 'Flex' drivers

Quotable: “Amazon's Flex delivery drivers are taking quite a risk by delivering electronics, groceries, and other goods to customers amid the Covid-19 pandemic, and that's something their employer seems to have recognized. Today, Amazon launched a rewards program for its contractors, allowing them to earn various perks in exchange for their hard work.”

Finesse, Capillary Technologies to offer omnichannel customer loyalty solutions

Quotable: “Capillary Technologies will power Finesse’s Clients with an engagement-based loyalty platform. The platform increases brand recall and repeat sales by incentivizing customers in real time for their transactional and non-transactional (likes, shares, reviews, and more) brand interactions. Capillary’s platform leverages AI and Machine Learning to automatically create high-conversion campaigns.”


McDonald’s looks to chicken, loyalty program and celebrities to drive mid-single digit sales growth in 2021 and 2022

Quotable: “With its digital sales expected to exceed $10 billion this year, the company is planning to launch “MyMcDonald’s” across its six top markets by the end of next year. The new platform will tie together McDonald’s various tech investments, like its app and digital menu boards, and make it easier for customers to order and pay for their food.”

Farfetch Talks ‘Luxury New Retail’ Initiative

Quotable: “Much of this mission hinges on “Luxury New Retail,” a key initiative for the partners that seeks to digitize the global luxury business. LNR is more of a strategy than a new platform, broadly referring to an approach that brings together the tech prowess, market reach and luxury expertise of Farfetch, Alibaba and Richemont.


India's antitrust body orders investigation into Google payments app, in-app billing

Quotable: “India’s antitrust body on Monday ordered an investigation into allegations that Alphabet Inc’s Google was abusing its market position to promote its payments app as well as forcing app developers to use its in-app payment system. Reuters reported in May that the Competition Commission of India (CCI) was looking into a complaint that alleged Google was hurting competition by unfairly promoting its Google Pay app, which allows inter-bank fund transfers and other payment services.”


Remote education is rife with threats to student privacy

Quotable: “An online “proctor” who can survey a student’s home and manipulate the mouse on their computer as the student takes an exam. A remote-learning platform that takes face scans and voiceprints of students. Virtual classrooms where strangers can pop up out of the blue and see who’s in class. These three unnerving scenarios are not hypothetical. Rather, they stand as stark, real-life examples of how remote learning during the pandemic – both at the K-12 and college level – has become riddled with threats to students’ privacy.”

California voters back new data privacy law beefing up CCPA

Quotable: “Millions of California voters have backed a controversial amendment to the state's consumer privacy laws, voting in favor of Proposition 24 by a 56%-44% margin. A state guide for voters describes the proposition, also called the California Privacy Rights Act (CPRA), as a way for consumers to prevent businesses from sharing personal information, correct inaccurate personal information, and limit businesses' use of "sensitive personal information," including precise geolocation, race, ethnicity, and health information. The act would also create the California Privacy Protection Agency.”


American Airlines Announces Members of the Community Council

Quotable: “American Airlines today announced the founding members of its Community Council. The Council, announced in June, is an important part of the airline’s deepening commitment to diversity, equity and inclusion following this year’s social unrest and the country’s reckoning with race in America. As American works to strengthen its relationship with its Black customers, the Community Council will provide the airline with critical objective insight, perspectives and support on the challenges Black customers face.”

Read last week's newswire if you missed it: Loyalty Newswire – November 2nd, 2020

The Loyalty Newswire is compiled and edited by the staff at The Wise Marketer.