Loyalty NewsWire

Loyalty Newswire – June 13th, 2022

Photo by Beata Ratuszniak on Unsplash

Each week, our team of editors curate a list of the latest customer loyalty, technology, and other relevant marketing news. Our goal is to make it simple for busy professionals to quickly digest important industry news and trending topics. Show your support by joining our mailing list to gain access to exclusive content, events, promotions, and more. Or simply enjoy today’s newswire!

  • Hudson rolls out Red By Dufry, a new loyalty program for travelers
  • Illegal Pete’s, a Colorado-based, fast casual Mexican restaurant and bar, announces the launch of Paytronix-powered loyalty program
  • Gulf Oil selects Stuzo’s Open Commerce Platform to power the next evolution of its loyalty and mobile payments app
  • Exchange Solutions and Rexall Pharmacy Group expand their partnership with the launch of new program features for Be Well members
  • International fashion retailer Modanisa taps Antavo to launch its MyModanisa loyalty program
  • Taco John’s partners with SOCi to simplify and streamline its localized marketing strategy
  • United Dairy Farmers utilizes Mobivity’s SmartMessage platform to launch text message marketing program
  • The Loyalty Academy’s inaugural Certified Loyalty Marketing Professional™ workshop in Mumbai takes place on 28-30 June 2022
  • Walmart invites approved retailers in the U.K. to join its online marketplace

LOYALTY

Hudson Rolls Out Loyalty Program Across North America

Highlight: Hudson, a Dufry company and travel experience leader with more than 1,000 stores in airports, commuter hubs, landmarks and tourist destinations across North America, today debuted the Red By Dufry loyalty program, a new way for travelers to shop in Hudson stores and unlock exclusive savings just by enjoying their favorite travel items… “The loyalty we have with our travelers has always been a critical part of who Hudson is, and so we are thrilled to provide them with even more value, choice, and ways to engage with us,” said Jordi Martin-Consuegra, Chief Executive Officer of Hudson. “With the introduction of our Red By Dufry loyalty program, we are giving travelers yet another reason to shop at our stores while finding new opportunities to deliver our Traveler’s Best Friend experience, no matter where they travel.”

Illegal Pete’s Embraces Loyal Customers with Paytronix-Powered Program

Highlight: Illegal Pete’s, a Colorado-based, fast-casual, Mexican restaurant and bar, has launched its new Paytronix-powered loyalty program, V.I. Pete’s, which is supported by a mobile app also from Paytronix. The new loyalty program will help Illegal Pete’s reward their best customers and learn more about their purchasing behavior, while ensuring that those same guests can interact with the brand in ways that suit them best… “The launch of Illegal Pete’s V.I. Pete’s loyalty program is an opportunity to thank our customers, to get closer to them, and to give them more of what they love about our brand,” said Pete Turner, founder and CEO, Illegal Pete’s. “With 30% of our business due to digital sales, Illegal Pete’s is offering the app as a way to streamline and accelerate the ordering process for our customers.”

Gulf Selects Stuzo’s Open Commerce® Platform to Power New Loyalty and Mobile Consumer Experience

Highlight: Gulf launched roll-back fuel discounts at the pump through its mobile payment app, Gulf Pay, in 2017. To build upon its success, Gulf will launch its next evolution on Stuzo’s Open Commerce Platform with intelligent 1:1 loyalty, contactless commerce, and cross-channel member loyalty capabilities later this year. “To meet the ever-changing needs of our consumers, we selected Stuzo to help bring our vision for a seamless and personalized loyalty journey to life,” said Gulf’s Vice President of Marketing & Payments, Nikki Fales. The new program will utilize Stuzo’s patent pending Wallet Steering™ System to hyper-personalize Gulf’s fuel offers and payments program capabilities, delivering more reasons for consumers to remain engaged and providing additional insights and revenue for Gulf’s network of branded distributors and dealers.

Exchange Solutions and Rexall Pharmacy Group Enhance Partnership with Addition of Automated, Personalized Offers for Be Well™ Program

Highlight: Automated, personalized offers for members will be distributed through the existing offer gallery available in the Be Well app and online profile, powered by Exchange Solutions’ ES Loyalty Boost™ product… “We are thrilled to be innovating with the team at Rexall to enhance their program vision,” said Robert Jewell, President and Chief Revenue Officer at Exchange Solutions. “Exchange Solutions’ goal is to make every interaction between consumers and retailers meaningful and memorable. Enabling ES Loyalty Boost functionality for the Be Well program does just that by providing more relevant offers to each member. Being able to activate these offers efficiently and profitably to both our partner and their CPG vendors is leading edge and a big win for all.”

Modanisa Launches Loyalty Program Using Antavo Technology

Highlight: International online fashion platform and retailer Modanisa, specializing in modest women’s fashion, has launched its MyModanisa loyalty program, powered by Antavo. Modanisa introduced the mobile-app-based rewards program on 5 continents, in 140+ countries, 6 languages, and 4 currencies… “We’re thrilled to welcome Modanisa, our first customer in the MENA region. The brand’s unique approach was an exciting opportunity to create an eCommerce-only loyalty program that fully serves its fashion-loving audience. We’re looking forward to our cooperation on this inspiring concept.” – Giulia Filoso, Head of Customer Success, Antavo

TECHNOLOGY

Taco John’sⓇ Appoints SOCi as Global Platform of Record for Localized Marketing

Highlight: SOCi will help simplify and streamline Taco John’s localized marketing strategy by managing local listings across digital platforms, local pages, and providing insights through SOCi Listening so the company can stay in tune with its guests, bringing them the flavors they truly crave. “Our brand continues to be guest-obsessed by putting our guests first,” said Korey Love Taylor, lead manager of digital engagement at Taco John’s. “Better understanding their interests and tastes helps us bring product innovation to the forefront. We wish to grow and expand throughout the country by focusing on bringing our bigger, bolder, and better flavors to new and existing guests.” Localized digital marketing drives higher traffic, engagement, and sales-conversion potential than corporate content alone.

United Dairy Farmers Launches Text Message Marketing Program

Highlight: United Dairy Farmers (UDF) is launching a text club across its 177-store network in partnership with Mobivity Holdings Corp.’s SmartMessage platform. Through the text club, UDF plans to engage with customers who opt-in to receive text messages, and to increase enrollment of its U-Drive loyalty program… “We look forward to expanding our presence in the c-store industry with UDF’s text club launch,” said Dennis Becker, chairman and CEO of Mobivity. “Text marketing is an easy entry-point for c-stores to engage with customers and drive pump-to-store conversions, food service and loyalty programs. Mobile marketing provides c-stores with a way to reach their customers on a one-to-one level via the medium they use each day.”

EVENTS

Loyalty Marketing in-person events returning to India!

Highlight: The Loyalty Academy will be holding its Inaugural Certified Loyalty Marketing Professional™ workshop in Mumbai on 28-30 June 2022 at the Taj Lands’ End. Sponsored by Epsilon and Easyrewardz and hosted by Strategic Caravan, the workshop will enable delegates to earn their full credentials as a CLMP™! Workshop details available here. Special discounted pricing is available while supplies last. Send us a note to request.

RETAIL

Walmart Invites UK Sellers to Join Its Online Marketplace

Highlight: Walmart wants U.K. retailers to join its online marketplace to give them another place to make their eCommerce revenue, touting the 120 million monthly visitors who make their way to Walmart.com, according to a Bloomberg report Monday (June 13). Approved British sellers will be able to sell on Walmart’s eCommerce portal, with the largest U.S. retailer promising two-day shipping to the U.S. for most of this year and access to other services to help them generate sales, the report said… The company’s push to attract British exporters comes as the U.K. government seeks to help businesses reach 1 trillion pounds ($1.22 trillion) in exports by 2030 by focusing on non-EU markets such as the U.S., Australia, Canada and Japan, Bloomberg noted.

Did you miss the previous newswire? Stay informed: Loyalty Newswire – June 6th, 2022

The Loyalty Newswire is compiled and edited by the staff at The Wise Marketer.

Loyalty Newswire – June 13th, 2022
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