Virtual or ghost kitchens are popping up everywhere.
Loyalty NewsWire

Loyalty Newswire – May 23rd, 2022

Photo by Francisco Suarez on Unsplash

Each week, our team of editors curate a list of the latest customer loyalty, technology, and other relevant marketing news. Our goal is to make it simple for busy professionals to quickly digest important industry news and trending topics. Show your support by joining our mailing list to gain access to exclusive content, events, promotions, and more. Or simply enjoy today’s newswire!

  • With the help of Paytronix, Wow Bao has launched the first virtual kitchen rewards program
  • Noodles & Co. saw a major increase in click-through rates with addition of gamified mobile rewards
  • Luxury hotel group, The Set Collection, partners with Global Hotel Alliance
  • Snooze A.M. Eatery selects Punchh to elevate loyalty, engagement, and overall digital capabilities
  • As travel restrictions ease, in-person Loyalty Marketing events have returned to India
  • After an agreement with Google, Match Group may select an alternative to Google Play Billing
  • Amazon introduces palm-scanning technology, Amazon One, to Whole Foods in LA
  • New study shows consumers expect more product information before making purchases
  • 1-800-Flowers and GLADD collaborate to raise money and increase awareness of the LGBTQ+ community

LOYALTY

Wow Bao Launches First Virtual Kitchen National Loyalty Program Powered by Paytronix

Highlight: Wow Bao is an innovative fast-casual concept that has launched 600+ virtual kitchens that transforms any commercial space into an Asian restaurant. Built on the Paytronix platform, the new custom loyalty program is designed to provide Wow Bao with a direct way to connect with customers, get to know them better, and to surprise and delight them with individualized rewards. “As the leader in the virtual dining segment, we continue to innovate and evolve for our restaurant partners and our guests. Thanks to Paytronix, Wow Bao is the first virtual brand to offer loyalty on a national scale. Together we will enhance the guest experience, increase our volume of repeat orders, and drive more sales to our partners,” said Geoff Alexander, President & CEO of Wow Bao.

Noodles & Co. gamifies mobile rewards to boost loyalty

Highlight: Ahead of a fresh brand positioning campaign this month, Noodles & Company increased sales by engaging customers with a mobile-based approach that supported the restaurant chain’s aim for boosting loyalty. By gamifying the consumer experience on its app with rewards points, limited-time offers and quick polls, the company also saw a stronger return on its marketing efforts, according to a case study provided to Marketing Dive by content personalization platform Movable Ink. “There is a clear connection with the rewards strategy and our app development strategy as we see over 90% of app users enrolling in rewards today — with well over half of member purchases coming through our app,” Andrew Hagen, vice president of marketing at Noodles, said by email.

The Set Collection Joins Global Hotel Alliance

Highlight: The Set Collection, the new carefully curated luxury hotel collection, comprising some of the world’s most exceptional, likeminded, independent hotels worldwide will be joining Dubai based Global Hotel Alliance (GHA), operator of the multi-brand loyalty programme, GHA DISCOVERY… Chris Hartley, GHA’s CEO, notes: “Despite the impact of the pandemic, we have seen significant growth for GHA, as independent brands see the value of our collaborative approach. Now, with The Set Collection’s world-class luxury properties, the GHA DISCOVERY platform benefits in multiple ways. Our growing database of soon 20 million travellers now has access to new iconic properties in incredibly popular destinations. The hotels will reap the rewards of cross-brand activity now that we see encouraging travel recovery.”

Snooze A.M. Eatery Selects PAR Technology’s Punchh® to Provide Industry Leading Customer Loyalty and Engagement Solution for All of Their Restaurants

Highlight: This partnership with Punchh will result in upgrades to Snooze’s premium mobile app, campaigns, e-Club features, loyalty essentials bundles, online ordering, SMS, WiFi and Yelp waitlist integration. “We’re thrilled to work with PAR and the Punchh team to elevate our digital capabilities across the board,” said Snooze CMO Andrew Jaffe. “Through this partnership, our operators and guests will experience a seamless digital experience through every step of the customer journey. Plus, we will be able to better serve our loyalty members through Punchh’s newest Yelp integration.”

EVENTS

Loyalty Marketing in-person events returning to India!

Highlight: The Loyalty Academy will be holding its Inaugural Certified Loyalty Marketing Professional™ workshop in Mumbai on 28-30 June 2022 at the Taj Lands’ End. Sponsored by Epsilon and hosted by Strategic Caravan, the workshop will enable delegates to earn their full credentials as a CLMP™! Details available here.

PAYMENTS

Google Lets Tinder Parent Match Use Own Payment Method in Compromise

Highlight: Match Group struck an agreement Friday with Google that allows Match’s popular Tinder and Hinge dating apps to remain on the Google Play Store while using alternatives to the search giant’s payment system. The agreement will let users of Match apps select the payment system of their choosing rather than be required to use Google Play Billing, the app store’s homegrown system, Match said in a statement. Match said it would work with Google to fix “deficiencies of Google Play Billing,” including the absence of an installment payment function and the ability to bundle some features together… The two companies will still square off in court over the use of external billing options. A trial is set for April 2023.

Whole Foods debuts Amazon One payment in LA, NYC

Highlight: Amazon has rolled its Amazon One contactless payment system, which uses palm-recognition technology, to a fourth state for Whole Foods Market. The Silver Lake and Irvine, Calif., Whole Foods stores last week became the chain’s first Los Angeles-area locations to introduce Amazon One as a payment option, Seattle-based Amazon said. With the technology, customers at those stores can pay for their groceries by scanning their hand on the Amazon One palm reader at checkout.

RETAIL

New Data Reveals How Retailers Can Meet Consumer Expectations for the Metaverse, Sustainability, and More

Highlight: Productsup, the leading product-to-consumer (P2C) software company, today released The commerce shortfall report, which highlights how companies can meet global consumer demand for product information, hurting sales across all channels. The report reveals knowing more information about products is one of the top factors that would entice consumers (35%) to shop with a different brand or retailer. The report is based on a survey of nearly 5,700 consumers aged 16 and up across the US and Europe, asking about their preferences, expectations, and behavior toward hybrid shopping experiences – focusing specifically on shopping sustainably and in the metaverse.

1-800-FLOWERS.COM, Inc. Celebrates Pride Month

Highlight: In celebration of Pride Month, 1-800-FLOWERS.COM, Inc. (NASDAQ: FLWS) has once again joined forces with GLAAD, the leading LGBTQ+ media advocacy organization, to help create a world where everyone can live the life they love. Now through June 30, 2022, customers can shop from a collection of 14 curated items created to help friends and family celebrate their Pride… To further support the LGBTQ+ community, 1-800-FLOWERS.COM, Inc. has made a $25,000 donation to GLAAD. Since 2007, the company has directed more than $200,000 in monetary and in-kind donations to support the organization’s groundbreaking work. “At 1-800-FLOWERS.COM, Inc., we believe that embracing diversity, and celebrating the uniqueness of every individual, makes us a better company,” says Tom Hartnett, President, 1-800-FLOWERS.COM, Inc.

Did you miss the previous newswire? Stay informed: Loyalty Newswire – May 16th, 2022

The Loyalty Newswire is compiled and edited by the staff at The Wise Marketer.

Loyalty Newswire – May 23rd, 2022
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