In this week’s Newswire you can enjoy a curated list of the latest customer loyalty, technology, payments, and other relevant marketing news. We include a spectrum of topics, all with the intention of keeping you informed and enabling you to star in your next big meeting.
The Loyalty Newswire makes it simple for busy professionals (e.g. YOU) to quickly digest important industry news and trending topics. Keep reading!
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- Collinson and Salesforce study reveals growing importance of customer loyalty in APAC
- United Dairy Farmers U-Drive Plus gathers info to shape product development and promotion
- Antavo Enterprise Loyalty Cloud completes significant capital raise to fuel growth
- The Wise Marketer Research Services releases new report on US loyalty program redemptions
- Downtown Dover Partnership helps merchants ‘reap’ rewards
- Episode 2 of Mission: Loyalty has been released
- Thanx debuts Loyalty 3.0 platform upgrade
Collinson and Salesforce study reveals growing importance of customer loyalty programmes in Asia Pacific
Collinson and Salesforce have released a joint Future of Customer Engagement and Loyalty report. Collinson specializes in consumer loyalty and benefits, while Salesforce is a provider of customized loyalty management solutions. The report showed that despite the numerous benefits and widespread acceptance of loyalty programmes, only one in four Asia Pacific companies has progressed to higher levels of maturity on their programmes. There are many other interesting data points in the study and you can download it here.
United Dairy Farmers U-Drive Plus gathers info to shape product development and promotion
U-Drive Plus, the customer loyalty program of United Dairy Farmers (UDF), is helping UDF develop and promote products with impressive results, according to Denise Jenkins, UDF’s vice president of marketing, insights and loyalty. “We have been using our U-Drive Plus Rewards members to help with product development on our ice cream and fresh bakery items,” Jenkins said. “This has provided invaluable feedback and, in some cases, we are hearing from them that they first knew about a new product when we asked them for feedback in the innovation stage, which made them automatically want to try it when it hit the market.” Cincinnati-based United Dairy Farmers operates nearly 200 convenience stores across Ohio, Kentucky and Indiana.
Antavo Enterprise Loyalty Cloud completes significant capital raise to fuel growth
Antavo Enterprise Loyalty Cloud officially announces that it has closed a €10M Series A funding. You can read the official press release here. For more in depth detail of this big announcement, you will be interested to watch the interview with Zsuzsa Kecsmar, co-founder and Chief Strategy Officer, with Ian King on Sky News. In the interview, they discuss the details of the fundraising and what the future holds for the loyalty program market.
The Wise Marketer Research Services releases new report on US loyalty program redemptions
New research released by The Wise Marketer Research Services takes a fresh look at what’s happening with loyalty member redemptions in the US. This report, conducted in collaboration with Engage People, the global leader in pay with points solutions for the loyalty industry, takes a comprehensive look at ALL redemption options available today.
Key findings include:
- The emergence of Pay With Points as a strong option for redemption in the mind of today’s members.
- The redemption landscape is changing on multiple fronts and additional “new age” redemption choices like Crypto, NFTs and carbon offsets have suddenly emerged.
- Redemption patterns are currently being influenced by macro-economic trends associated with inflation.
- While discounts, cash back and gift cards remain strong options for members in this environment, there are some caveats that all program operators must consider.
- Travel rewards are losing their luster while merchandise rewards are hanging in there.
Downtown Dover Partnership helps merchants ‘reap’ rewards
The Downtown Dover Partnership has launched a new program to assist existing merchants to reap success in the downtown business district. The program – literally called REAP – Retention/Expansion Assistance Program was created to help downtown businesses stay and grow. Small business owners that have been established and operating successfully in downtown for at least a year are eligible. REAP provides grants of up to $2,000 to downtown Dover business owners that meet eligibility requirements and expand in one of several ways, including enlarging an existing sales footprint or moving their business into a larger downtown location, expanding a product line to gain a new customer audience, or launching an entirely new business in a separate downtown location.
Episode 2 of Mission: Loyalty has been released
The second episode in this spy inspired video series has been released. Secret Agent Jess is back and she is on a roll! Antavo’s resident super spy and CLMP™ has received a new mission. This time she’s gathering intel on how businesses can build long-lasting connections with customers using a loyalty program. This is classified info, but we’ll let you in on a little secret: it involves personalized communication, emotional loyalty, and a willingness to go beyond the buying cycle.
Thanx debuts Loyalty 3.0 platform upgrade
Engagement and Loyalty technology provider Thanx announced the introduction of its Loyalty 3.0 platform. One of the first brands to implement this new platform is Brixx Wood Fired Pizza. You can read about their work and the details of their loyalty program here.
Quote of the Week
Clean rooms are all the rage in data-driven marketing, but confusion is growing over what counts as “clean”. Marketers borrowed the term from manufacturing to describe a software process in which companies can pool consumer data without getting a view of the whole data set or consumers’ personal information. But some clean-room companies let marketers view and acquire more data on individual consumers—for example, to see how each responded to a particular ad.
Brian Lesser, CEO of clean-room software provider InfoSum, commented “We have to be really careful that we don’t water down the term ‘clean room ……. I would argue that if you’re gaining insight about one customer, that is not a clean room.”
Fact of the Week
43% of customers want restaurant loyalty programs
The Restaurant Friction Index, a PYMNTS and Paytronix collaboration, takes a close look at how the events of the past two years have fundamentally changed the way in which restaurants engage with their new customers. The report surveyed 501 managers of quick service restaurants (QSR) from across the US to get their opinions on the ordering features they believe are key to their future success. Have a thorough read here.
Miss the previous newswire? Stay informed: Loyalty Newswire – November 7, 2022
The Loyalty Newswire is compiled and edited by the hard-working, customer-centric, data-driven staff at The Wise Marketer.