Welcome back to the Wise Marketer! That is, if you’ve been here before! Each week, our team of editors curate a list of the latest customer loyalty, marketing, and other relevant news. Our goal is to make it simple for busy professionals to quickly digest important news and trending topics. Show your support by joining our mailing list to gain access to exclusive content, events, and promotions. Or you could just follow us on social media!
- Lily AI announces industry’s first customer intent platform for ecommerce
- Vietnam Airlines implements Comarch’s loyalty solution to run immersive loyalty programs
- City Furniture virtualizes all of its data sources to expand globally
- Starbucks partners with PayPal Holdings Inc and Bakkt Holdings Inc to expand digital currency offerings
- Build Back Better Act includes data privacy funding for Federal Trade Commission
- Southwest offers staff extra pay, frequent flyer miles to avoid holiday travel disruptions
- Riot Games unveils global experiential campaign ahead of League of Legends Netflix show Arcane
- A record 4.4 Million Americans Quit their jobs in September
LOYALTY PROGRAM NEWS
Lily AI Announces Industry’s First Customer Intent Platform for Ecommerce
Highlight: Lily AI, the customer intent platform built to power the present and future of ecommerce, today announced that its pioneering solution, already deeply integrated with retail industry leaders Bloomingdale’s, thredUP, Backcountry and others, is now available globally to help retailers dramatically improve on-site search, personalized product discovery, recommendations and demand prediction.
Vietnam Airlines Successfully Implemented Loyalty Management Technology Provided by Comarch
Highlight: This is a modern platform that allows Vietnam Airlines to run immersive loyalty programs, create personalized product offers and build stronger relationships with its clients. With the implementation of the CLM system to improve its frequent flyer program, Vietnam Airlines is taking another step towards its goal of becoming a 5-star and digital airline.
City Furniture Leverages Denodo’s Data Virtualization to Establish an Enterprise Logical Data Fabric in Support of Its Digital Transformation
Highlight: Denodo, the leader in data virtualization, today announced that its customer, City Furniture, has completed an enterprise-wide digital transformation where data science and advanced analytics have become the foundation for the company’s new digital business model. Underpinned by the Denodo Platform, the fast-growing retail company was able to virtualize all its data sources and create a semantic layer to connect and deliver critical data to its marketing, sales, operations, supply chain, and merchandising functions and grow the business beyond the borders of Florida.
Customers Can Reload Starbucks Card With Bitcoin And Ethereum As Coffeehouse Explores ‘Tokenizing Stars’
Highlight: On its fourth-quarter earnings call, Starbucks President and CEO Kevin Johnson explained that newly formed partnerships with PayPal Holdings Inc and Bakkt Holdings Inc had helped expand the company’s efforts with respect to digital currency. Through the “Stars for Everyone” loyalty program, customers can now reload their Starbucks card with a range of cryptocurrencies including Bitcoin BTC and Ethereum ETH, said Johnson.
DATA & PRIVACY NEWS
Build Back Better Act Includes Data Privacy Funding for Federal Trade Commission
Highlight: The funding would be used to hire technologists and other experts to review the FTC’s work on unfair or deceptive acts or practices related to privacy, data security, identity theft, data abuses, and similar matters. Meanwhile, Republicans on the House Energy and Commerce Committee recently released the Control Our Data Act, a draft data privacy bill that would create a national privacy standard, ACA International previously reported.
TRAVEL & HOSPITALITY NEWS
Southwest offers staff extra pay, frequent flyer miles to avoid holiday travel disruptions
Highlight: Southwest Airlines on Saturday offered its flight attendants new incentives aimed at avoiding more flight cancellations, particularly over the peak holiday period, amid concerns over staffing, according to an internal memo. Flight attendants, pilots, and other operations employees could receive up to 120,000 Rapid Rewards points, valued at more than $1,400. Flight attendants are eligible for working 36 days between Nov. 15 and Jan. 14, while cabin crews who work 28 days over that period could get 60,000 points, the note stated. Southwest said that the number of qualifying shifts or days varies by workgroup.
Riot Games Unveils Global Experiential Campaign Ahead of League of Legends Netflix Show Arcane
Highlight: Riot Games has today announced the launch of a global campaign to promote the upcoming League of Legends on-screen series, Arcane. Together with London-based experiential agency We Are Collider, the fully integrated campaign will feature a blend of experiential, digital, social, and out-of-home activations in cities worldwide coinciding with the release dates of each episode of the new show.
A Record 4.4 Million Americans Quit Their Jobs in September
Highlight: A record 4.4 million Americans quit their jobs in September, the Labor Department’s Job Openings and Labor Turnover Survey, or JOLTS, showed Friday. Meanwhile, the number of available positions eased to 10.4 million. Incentivized by record wage gains and other attractive terms offered by employers desperate for talent, Americans are leaving their jobs in droves. That’s made it even more challenging for employers to fill positions while also driving up compensation and inflation. [Editor’s Note: What does this say about creating employee engagement and buy-in? Are we entering into a new area of how to attract and maintain an employee base?]
Did you miss last week’s newswire? Stay informed: Loyalty Newswire – November 8th, 2021
The Loyalty Newswire is compiled and edited by the staff at The Wise Marketer.