Loyalty NewsWire

Loyalty Newswire – September 21st, 2020

Photo by Jonathan Larson on Unsplash

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  • You can now collect and spend your Nectar points at Argos
  • Epsilon unveils PeopleCloud Loyalty Essentials, a new loyalty management solution for mid-sized brands
  • Checkbox has partnered with Rybbon to enable users to seamlessly add rewards and incentives to their surveys
  • Kantar Retail’s SVP Todd Szahun details the findings from new report, “Race, Social Justice and Retail: A shopper lens on the retail response.”
  • Basic.Space aims to reshape retail with launch of new digital storefronts
  • Bath & Body Works celebrates its 30th anniversary as it continues to build loyalty during the pandemic
  • Choice Privileges announces Fall promotion and program enhancements to provide additional flexibility for members
  • As loyalty programs have increasingly become lucrative targets for hackers, how can you protect your personal information?
  • Southwest doesn’t plan to use its loyalty program as collateral to secure a loan

LOYALTY PROGRAM NEWS:

Shop at Argos this Black Friday and collect heaps of extra Nectar Points

Quotable: “The Argos Black Friday sale is fast approaching, with deals on TVs, laptops and games consoles all on the horizon, and now there’s an extra reason to check out its price cuts. For the first time, you can collect Nectar Points every time you snap up a Black Friday bargain.”

Epsilon Launches New Loyalty Solution for Mid-Size Brands, Expanding Industry-Leading Capabilities

Quotable: “Epsilon® today announced the launch of Epsilon PeopleCloud Loyalty Essentials, a new offering that simplifies and optimizes loyalty management for mid-size brands by providing key capabilities and services available in Epsilon PeopleCloud Loyalty. Epsilon’s “Launch and Learn” approach demonstrates ROI to mid-size brands over a four-month period before rolling out a formal program and long-term commitment.”

Checkbox Survey Users Can Now Improve Survey Response Rates with Rewards from Rybbon

Quotable: “Prior to the partnership with Rybbon, Checkbox users who wanted to offer rewards or incentives to their survey respondents had to manually add these awards to their survey thank you pages or emails. The integration with Rybbon will allow Checkbox users to set up their own Rybbon account, choose their incentive reward, and redirect completed survey respondents to a customized rewards page to claim their reward.”

RETAIL NEWS:

Through the retail lens: Shopper response to retail’s racial reckoning

Quotable: “Todd Szahun, senior vice president of Kantar Retail, recently conducted research into the retail response to the current racial and social justice movement. The report, “Race, Social Justice and Retail: A shopper lens on the retail response,” details shoppers’ attitudes toward retailer reactions, how shoppers themselves have responded to the issue and what retail strategies will drive shoppers to spend more.”

Basic.Space Launches Digital Storefronts Shaping the Future of Retail For Generation ‘Next’

Quotable: “Basic.Space announces the unveiling of its new platform, a curated online marketplace providing members with exclusive access to unique experiences and products from the iconoclasts of tomorrow. Launching with digital storefronts – an entirely new and immersive shopping experience – members can shop from products featured in static shots and livestreams of creatives in their own space, giving them access to the people they admire most.”

The enduring fan base that boosts Bath & Body Works

Quotable: “Bath & Body Works, which is celebrating its 30th anniversary this year, is the secret superstar of its parent company, L Brands. While its sister, Victoria’s Secret, has floundered (most recently fumbling its announced spinoff with Sycamore Partners this past spring) Bath & Body Works has steadily built both its brand and its following.”

HOSPITALITY NEWS:

Choice Privileges Rewards Loyalty Members With Fall Promotion

Quotable: “Choice Privileges, the award-winning loyalty program from Choice Hotels International, Inc. (NYSE: CHH), is offering a Book Two Stays, Get a $50 Gift Card promotion for members. Now through Nov. 15, Choice Privileges members who check in for two separate qualifying stays at participating hotels will earn 8,000 reward points that can be redeemed for a $50 gift card with select dining, gas and shopping retailers.”

DATA SECURITY NEWS:

How to protect yourself against reward program data breaches

Quotable: “In recent years, it’s become clear that cybersecurity is an issue many companies continue to struggle with. Unfortunately, that extends to the world of loyalty programs. In the last two years alone, both Marriott and IHG Rewards Club have been subject to data breaches that affected millions of consumers. Capital One was compromised last year and the Equifax hack of 2017 left millions of Americans vulnerable to identity theft. Even Panera Bread experienced a data breach in 2018 that impacted 37 million customers.”

AIRLINE NEWS:

Southwest Airlines doesn’t plan to use loyalty program to secure financing

Quotable: “Southwest has remained confident throughout the pandemic in its ability to find financing at favorable terms, as it’s the only major airline with an investment-grade status from all three credit agencies. The carrier previously said it would eschew a CARES Act loan offered by the government, as Chairman and CEO Gary Kelly said the terms were too onerous and that he believes competitors that opt for the government loan are put at a “disadvantage” going forward.”

Read last week’s newswire if you missed it: Loyalty Newswire – September 14th, 2020

The Loyalty Newswire is compiled and edited by the staff at The Wise Marketer.

Loyalty Newswire – September 21st, 2020
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