Customer loyalty comes in a variety of colors.
Loyalty NewsWire

Loyalty Newswire – September 23rd, 2019

Photo by Tanja-Milfoi

Good day.

Here are some of the highlights: Lenovo launches MyLenovo Rewards, a major UAE retailer launches a lifestyle app, Comcast may have messed with the wrong crowd, Facebook is still cleaning up its mess, and geofencing is dominating the dining world …

Loyalty Program Announcements

Lenovo releases MyLenovo Rewards customer loyalty programme

Quotable: “Lenovo said it launched MyLenovo Rewards, a new consumer loyalty programme that lets customers earn rewards on everything they buy on lenovo.com to use for discounts on future purchases – with no minimums, exclusions or blackout dates. The new programme even gives bonus rewards for everyday activities such as posting product reviews, referring friends and family and more. ”

Majid Al Futtaim launches new rewards app in UAE

Quotable: “Leading retail and leisure pioneer Majid Al Futtaim on Friday launched a new app-based lifestyle rewards programme called Share, which allows customers to earn and spend points at 2,300 outlets in its 16 shopping malls and 11 hotels in the UAE.”

Loyalty Strategy

Zinrelo Loyalty Rewards Platform Helps Nature’s Fusions Boost Repeat Purchase Rate by 66%

Quotable: “Zinrelo’s loyalty rewards platform is helping businesses to reach out and make deeper long-lasting connections with their customers. A rewards program ensures that customers do not go to competition, and this results in repeat business.” said Samir Palnitkar, VP of Customer Success at Zinrelo. “We are empowering businesses to create personalized & data driven rewards programs with ease.”

Experience is the New Loyalty

Quotable: “Loyalty is no longer just a “points” program. In today’s world of e-commerce, retailers need to play a meaningful role in enhancing people’s lives and demonstrating a commitment to their needs. Modern consumers want to align themselves with brands that offer them a deeper connection and understand how they want to shop — whether that’s payment options that fit their lifestyle or greater personalization. In fact, 55 percent of U.S. shoppers polled by Klarna said that just one bad experience with a brand would stop them from returning.”

Comcast Violates A Key Marketing Principle: Never Give Your Customers A Reason To Switch

Quotable: “Comcast’s decision not to carry the newly launched ACC Network is therefore interesting. Who is it that are die-hard college sports fans? Many are older alumni who zealously follow their sports teams over years and decades. Consider one measure of their passion—the sometimes crazy things that they buy that have their favorite team’s logo, including everything from apparel to yard signs to even rugs, household decor, and flooring remnants from a Final Four basketball game.”

Education

Certified Loyalty Marketing Professional (CLMP) Workshop Announced

Quotable: “For those who wish to achieve the distinction of Certified Loyalty Marketing Professional™ (CLMP) all at once, the Academy offers an annual certification workshop. This is an in-person event led by senior faculty members of the Academy over a 3-day period. The workshop is intense and covers all core modules plus some of the elective topics offered in the full curriculum.”

Customer Data Analytics

The Amazing Ways Retail Giant Zalando Is Using Artificial Intelligence

Quotable: “Founded in 2008 by business school friends Robert Gentz and David Schneider, German-headquartered “etailer” Zalando is as much of a tech company as it is a retailer. Today, it’s Europe’s leading online fashion platform serving 17 European markets with 400,000 products from 2,000 brands. One reason the company can provide a personalized user experience to its 27 million customers is because of the way it uses artificial intelligence (AI) and machine learning just like the other 28 percent of retailers who used artificial intelligence in 2018. ”

Facebook suspends ‘tens of thousands’ of apps

Quotable: “Starting in March 2018, Facebook began looking into the apps that have access to its users’ data. The probe came after revelations that data mining firm Cambridge Analytica used ill-gotten data from millions of Facebook users through an app, then used the data to try to influence US elections.”

Airlines

Your Guide to JetBlue’s (Lack of) Award Chart

Quotable: “As many airlines have done recently, JetBlue has long ditched the concept of a set award chart in favor of dynamic award pricing. In short, the cheaper a flight is in cash, the fewer points you’ll need to redeem it. That can end up being a good or bad thing, depending on how you typically travel. We will cover that in this guide to JetBlue’s (lack of) award chart.”

Your Guide to Allegiant Air’s Award Chart

Quotable: “Allegiant Air is unique when it comes to earning and redeeming miles. Specifically, you can’t accrue miles by flying, and there’s only one way to rack up points for reward travel: the Allegiant World Mastercard® credit card. So how are you supposed to navigate their system and use it to your advantage? We’ll break it down in this guide to Allegiant Air’s award chart.”

Mobile Marketing

The Future of Food: How Location-Aware Dining Apps Are Changing the Industry

Quotable: “From impossible meat to CBD in everything, there are some new and intriguing trends taking the restaurant industry by storm in 2019. Sustainability and conscious eating continue to loom large in the minds of consumers; but as far as the customer experience goes, geofencing is dominating the dining world.”

The Loyalty Newswire is compiled and edited by the staff at The Wise Marketer.

Loyalty Newswire – September 23rd, 2019
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