Loyalty programme spreads itself virally
An Australian loyalty programme, 'Dynamic Rewards', is marketing itself virally, offering members and non-members bonus points for referring friends and family. Following its successes in Australia, the programme has now also launched in the USA.
Membership of the programme can either be earned through referral point bonuses, or by spending US$20 to get a card. Dynamic Rewards loyalty programme members can earn points toward a wide variety of rewards, redeemable through a variety of participating retail outlets and online merchants.
Typical rewards include fuel, groceries, air tickets, accommodation, car rental, holiday cruises, theatre tickets, or even mortgage payments. There are no blackout periods for travel redemptions, and the points do not expire. A growing number of participating merchants are also starting to offer special on-the-spot discounts for card-bearing programme members.
USA launch The programme has also launched in the USA this month, starting with a 'Live Life' promotion, through which one winning member will be awarded 500,000 points per year for a period of ten years. The promotion is partly funded by Dynamic Rewards and partly by sponsoring merchants.
"Our growth is very exciting and we're finding that businesses are looking for two things: a rewards programme that helps them retain existing customers, and a cost effective, fully reportable marketing programme that helps generate new business," explained Charles Alder, CEO for Dynamic Rewards.
"Our programme provides real and tangible rewards starting with fuel and grocery vouchers from as little as 1500 points," added Alder. "And the programme has expanded internationally due to its strong emphasis on viral marketing."