Loyalty Strategy

Tractor Supply Upgrades Its Neighbor’s Club Loyalty Program to Provide Customers Even More Rewards

Wise Marketer Press Release
Image by Niek Verlaan from Pixabay
  • Lifestyle retailer reinvents its loyalty program introducing points and Neighbor’s Club status with three tiers of members
  • New design based on customer feedback for points and exclusive benefits; Higher tier members earn points even faster
  • Virtual concert for all Neighbor’s Club members announced for May

BRENTWOOD, Tenn. — (BUSINESS WIRE) — Tractor Supply Company (NASDAQ: TSCO), the largest rural lifestyle retailer in the United States, today announced that its Neighbor’s Club loyalty program has been dramatically reinvented to provide new features and exclusive benefits for all members. The enhanced program, created in response to customer feedback, provides members points for their purchases and membership levels based on their annual spending. With now over 20 million existing Neighbor’s Club members, these enhancements are designed to thank its loyal customers, attract and retain new customers and continuously improve the Tractor Supply shopping experience.

“At Tractor Supply, we support a lifestyle and our customers are the heart of our business. We constantly strive to find new and innovative ways to provide them with the best possible experience. The significant upgrade in our Neighbor’s Club loyalty program is just one of the ways we can do that,” said Christi Korzekwa, Tractor Supply’s Senior Vice President, Marketing. “We are excited to offer points and exclusive benefits that are meaningful to customers who live the Out Here lifestyle. These new features will allow us to continue to grow the program and thank our most loyal customers while welcoming in those who are new to Tractor Supply.”

New Neighbor’s Club Highlights: All membership levels of Neighbor’s Club will now earn points for every dollar spent, with members of higher tiers earning points more quickly. Member’s points can be used to earn dollars off merchandise or purchase services such as pet washes.

Level

  • Neighbor = 1 point per dollar spent
  • Preferred Neighbor = 1.5 points per dollar spent
  • Preferred Plus Neighbor = 2 points per dollar spent

Additional Benefits

  • Birthday gift, exclusive offers and receipt-free returns
  • Free same-day delivery and full-day trailer rental, once each quarter + all the benefits of being a Neighbor
  • Free same-day delivery and full-day trailer rental, twice each quarter
  • Free everyday standard shipping on qualifying orders + all the benefits of being a Neighbor

TSC Personal Credit Cardholders will automatically receive Preferred Plus Neighbor status and earn five points per dollar spent when purchasing with their card.

To kick off the new program, Tractor Supply will host a virtual concert experience in May for all Neighbor’s Club members. The intimate, live-streamed event, featuring a top entertainer to be announced at a later date, is just one of many “members only” benefits offered to Tractor Supply’s most loyal customers.

Current members of Neighbor’s Club will automatically be enrolled in the enhanced program. Membership levels will be based on cardholder status or annual spending, with points being awarded with purchases as of April 1. Non-members can join Neighbor’s Club for free by signing up in store, online or through the Tractor Supply mobile app. Members can check their member level and point balance by signing in online or with the app.

To learn more about Tractor Supply’s Neighbor’s Club loyalty program, visit NeighborsClub.com, download the Tractor Supply app or follow along on Tractor Supply’s Facebook and Instagram.

About Tractor Supply Company

Tractor Supply Company (NASDAQ: TSCO), the largest rural lifestyle retailer in the United States, has been passionate about serving its unique niche, as a one-stop shop for recreational farmers, ranchers and all those who enjoy living the rural lifestyle, for more than 80 years. Tractor Supply offers an extensive mix of products necessary to care for home, land, pets and animals with a focus on product localization, exclusive brands and legendary customer service that addresses the needs of the Out Here lifestyle. With more than 42,000 Team Members, the Company leverages its physical store assets with digital capabilities to offer customers the convenience of purchasing products they need anytime, anywhere and any way they choose at the everyday low prices they deserve. At December 26, 2020, the Company operated 1,923 Tractor Supply stores in 49 states and an e-commerce website at www.TractorSupply.com.

Tractor Supply Company also owns and operates Petsense, a small-box pet specialty supply retailer focused on meeting the needs of pet owners, primarily in small and mid-size communities, and offering a variety of pet products and services. At December 26, 2020, the Company operated 182 Petsense stores in 25 states. For more information on Petsense, visit www.Petsense.com.

To stay up to date on all things for Life Out Here, follow Tractor Supply on FacebookInstagram and Twitter.

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