Making loyalty work in complex retail environments
The Loyalty Summit CXM is taking place Feb 5-6, 2025 at the Beverly Hilton, Los Angeles. A significant set of customer-focused leaders will join in the same room for two days - Presidents, CMOs and other C-level executives and more from leading global brands – to tackle this year’s theme “Innovating Loyalty: It’s About Time.”
Conference Chair Phil Rubin has created an agenda designed to explore how loyalty can get “unstuck” to meet its full potential and best serve customers.
Jenn McMillen, Founder of Incendio and now VP Loyalty at Nothing Bundt Cakes, is a well respected industry figure. She will be sharing her thoughts as part of a roundtable addressing the topic of making loyalty work in complex retail environments. The session is titled “Making Ownership and Distribution Complexity Irrelevant for Customers”.
Here’s the premise: Mono brands and wholesale distribution, as well as licensing and franchising have long been a loyalty and CX challenge. Jenn will be joined by Chima Ogbuokiri, SVP Marketing, AMC Networks and Marisa Farnsworth, Senior Director, Digital & Marketing, PB5Star to unpack their collective experiences in the trenches navigating these headwinds.
Wise Marketer is a media partner for the event. This interview with Jenn McMillen gives you a preview of what you’ll learn in this session at Loyalty Summit CXM.
It’s not too late to register for the event. All the information you need is here.
See you there!