AI - Artificial Intelligence

Comarch Announces New AI-Powered Enrollment Security Service for Loyalty Programs

Press Release covering Customer Loyalty and related news.
Image by Michael Bußmann from Pixabay

NEW YORK, May 6, 2021 /PRNewswire/ — Comarch, a global software house delivering customer engagement and marketing solutions, today announced a new fraud prevention offering specifically designed to provide powerful end-to-end monitoring for enrollment fraud.

The AI-powered Enrollment Security Service is trained on historical data to detect fraudulent new registrations or personal data changes. It analyzes each new registration or personal data change using an ensemble of statistical and Machine Learning natural language processing models.

It can detect in real-time if:

  • Personal data used for registration was synthetically generated
  • An unusual or disposable email address is used
  • There is a spike in new member registrations, which may indicate that there is a mass enrollment attack happening
  • There are repeated parts of personal data used during registration

“Enrollment fraud is not only dangerous in the case of data protection and privacy but also when it comes to reputation. You want customers to trust your brand … and not see loyalty program accounts being sold on the dark web,” said Maciej Tyczynski, Comarch’s Head of Data Science. “We built a service that uses historical member data to train machine learning models to detect what genuine member personal data looks like. We’re able to score each enrollment in real-time to say whether it looks genuine or if it comes from a suspicious source, in which case we’re able to proactively prevent these accounts from being created in the system.”

In addition to preventing new fraudulent accounts from being created, the service can also prevent existing accounts from takeovers. All of this requires minimal setup and no rules to configure. It can be deployed and seamlessly integrated with other Comarch or third-party solutions using message brokers or a Web API. The entire solution can be delivered for integration tests within days from sharing historical data for machine model training.

Interested in learning more about Loyalty Fraud? Download our white paper, Everything You Need to Know About Loyalty Fraud.

About Comarch

Founded in 1993, Comarch has over 25 years of experience in designing, implementing, and integrating IT solutions for enterprises in a variety of industries: airlines, travel companies, telecoms, financial institutions, as well as retail and consumer goods companies. Comarch’s Loyalty & Marketing portfolio is an advanced set of solutions dedicated to marketing processes and activities, building loyalty, and maximizing engagement. Aside from best-in-class technology and product sets, Comarch also offers a full suite of managed services to guide customers throughout the entire loyalty program lifecycle. With thousands of successfully completed projects, 20 data center locations, and more than 6,500 employees in over 90 offices around the world, Comarch has the support and infrastructure necessary for high-volume rollouts.

Visit us at loyalty.comarch.com or LinkedIn.

Contact: Hannah Glock, hannah.glock@comarch.com

SOURCE Comarch

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