Loyalty Technology

Jumeirah Hotels & Resorts Partners With Dezerved, the Invite Only Platform for Ultra-loyal Program Members

Press Release covering Customer Loyalty and related news.
Image by Michael Bußmann from Pixabay

12 October 2021: Dezerved, the new by invitation only luxury media platform, has partnered with the leading luxury hospitality provider Jumeirah Hotels & Resorts, to further engage all members of its industry-leading rewards programme – Jumeirah One.

Created in 2021 by the team behind Loylogic, the world’s leading innovator and creator of points experiences, Dezerved provides an entirely new way for loyalty programmes and other closed communities to build a more meaningful and lasting connection with their most valued customers.

Through the partnership, all Jumeirah One members who reside in the GCC region can easily gain access to exclusive content and new product releases on Dezerved, from an ever-changing selection of luxury fashion and new concept brands. Jumeirah One members also have the opportunity to use their Jumeirah One Points to unlock unique special offers from the platform’s curated collection of luxury brands.

Featuring iconic names such as Omega, Bang & Olufsen, Farfetch, Gucci and Montblanc, the Dezerved platform empowers global brands through its DTLC or ‘direct to loyal consumer’ model – giving them direct access to an invite-only community of proven loyal high-value customers of some of the world’s leading loyalty programs.

Dominic Hofer, CEO of Dezerved and Loylogic, commented: “We are very pleased to welcome Jumeirah Hotels & Resorts as our latest loyalty program partner, as we look to establish Dezerved as one of the most desired media platforms for both high net worth consumers and luxury brands worldwide. This partnership between Dezerved and Jumeirah Hotels & Resorts is a great example of how creative partnerships with like-minded brands can increase the value proposition of an already fantastic hotel company, via exciting new offerings that are tailored to their demographic.”

Having already successfully implemented Loylogic’s white labelled Pointshub solution for its Jumeirah One Rewards Store, Jumeirah’s new partnership with Dezerved builds upon a long-lasting relationship between both organisations and demonstrates a shared commitment to better serving program members across the globe.

Alexander Lee, Chief Commercial Officer of Jumeirah Hotels & Resorts, commented: “Our unwavering commitment to delivering service beyond expectations is a trademark of Jumeirah’s hospitality and the driving force behind the Jumeirah Hotels & Resorts’ success. We see Jumeirah One as a gateway to our most loyal members and an opportunity to facilitate and enhance their access to all we have to offer. Given the success we’ve seen with the Jumeirah One Rewards Store, it was an easy decision to adopt Loylogic’s latest solution, Dezerved. Partnering with Dezerved provides a unique opportunity for us to engage with our loyalty members and enables them to enjoy truly personalised and unforgettable experiences.”

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