Pop-up grocery, margaritas to go, and ghost kitchen are some of the innovative offerings created to help brands reach their guests
Newton, MA – May 20, 2020 – The toughest situations foster innovation and experimentation, and that’s just how companies using the Paytronix Order & Delivery platform have tackled the COVID-crisis. Paytronix Systems, Inc., the most advanced digital guest experience platform, recently highlighted five brands that have successfully ramped up their takeout business with such innovations as grocery and alcohol sales, a ghost kitchen, and email marketing to support their online sales.
“Paytronix Order & Delivery continues to add functionality, such as our Rapid Launch, that empowers restaurants and c-stores in this time of industry transition,” said Tim Ridgely, head of Order & Delivery for Paytronix. “It’s great to see brands like Little Greek, Local Cantina, Zukku Sushi, Elote Mexican Kitchen and Oliva Italian Eatery take advantage of all that we offer to quickly come up with ways of extending their businesses and helping their guests in these unprecedented times.”
When Florida-based Little Greek Fresh Grill noticed that its customers were having a hard time getting groceries, they leveraged Paytronix Order & Delivery to open takeout community groceries in most of their 44 restaurants.
“[Paytronix] did a beta test of curbside delivery and that just really – we were fortunate to get that set up right away. That’s been a huge help because customers can order online, pay online, and pick up their food and have a team member bring it out to them. There is no human interaction, if you will,” said Jennifer Bujalski, director of administrative services, Little Greek Fresh Grill. “We’re able to buy product from our distributors or our vendors … especially at the beginning of this when people couldn’t find chicken or ground beef or eggs, cheese, potatoes, gloves, toilet paper, paper towels – that’s all stuff we were able to get. We were able to sell that to our guests online.”
Here is how each of the five brands cited – Little Greek, Local Cantina, Zukku Shushi, and Elote Mexican Kitchen and Oliva Italian Eatery – put Paytronix Order & Delivery to work for them:
- Opening a grocery: Floridian chain Little Greek uses online ordering to open ‘community store’
- Ghost kitchen: Order & delivery helps Zukku Sushi keep the takeout rolling in temporary ghost kitchen
- Online ordering & email marketing: Elote Mexican Kitchen and Oliva Italian Eatery adapt with online ordering
Employing the latest cloud technology, Paytronix Order & Delivery enables rapid processing of digital orders. It has an easy-to-use guest ordering interface, digital ordering management tools, more than a dozen POS integrations, and the best loyalty integration on the market today. In addition, Paytronix has partnered with premier third-party aggregators to help enhance the online ordering experience.
Restaurant and convenience store brands can learn more about Paytronix Order & Delivery and schedule a personalized demo here https://www.paytronix.com/platform/order.
Learn how both restaurant and C-store sales are rebounding in the Paytronix blog: Data Dive: Mother’s Day Bump Helps Ongoing Restaurant Recovery.
About Paytronix Systems, Inc.
Based in Newton, Massachusetts, Paytronix is a provider of SaaS customer experience management (CXM) solutions for restaurants and convenience stores. Through its innovative software design and integrations with more than 30 widely used point-of-sale systems, Paytronix empowers more than 400 brands across 30,000 locations, giving them the flexibility to deliver unique, revenue-enhancing guest experiences. Through one-to-one engagement with more than 285 million guests via Order & Delivery, Loyalty, CRM, and Stored Value, Paytronix generates Big Data consumer insights that motivate increased visits and spend. For more information, visit www.paytronix.com.