Loyalty workshop at Oxford University

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By: Wise Marketer Staff |

Posted on April 30, 2003

Loyalty workshop at Oxford University

A two-day loyalty workshop is to be held at Oxford University's Templeton College in June 2003, to provide a deliberately small-scale forum (for which places are limited) for the discussion of the development and management of customer loyalty programmes with acknowledged experts.

The objective of the organisers is to move away from the anonymous one-day sales conference format, to focus on the practical development needs of individuals, and to emphasise take-home ideas, tools and insights.

Organised by The Oxford Institute of Retail Management (based at Templeton College), in association with UK-based loyalty consultancy CM4P, and with US-based loyalty newsletter Colloquy, the workshop comprises a mixture of subject briefings and technical workshops.

The subject briefings will range from discussions of practical examples from a range of organisations to the latest issues in customer loyalty research. The techniques workshops will provide a more 'hands-on' experience of the full range of methods and approaches to loyalty marketing.

Ask the experts Experts leading the workshop include: Richard Cuthbertson, senior research associate at Templeton College; Peter Wray, chairman for CM4P (Customer Management for Profit); Mike Atkin, chief operating officer for CM4P; and Michael Capizzi, vice-president and general manager for Colloquy.

Templeton College is a postgraduate college dedicated to management studies. Founded in 1965, it is a full graduate college of Oxford University, providing management development programmes for some 1,300 senior executives each year.

The college also has the distinction of being the University's principal provider of executive education, in partnership with the University's well known school of business studies.

The event's organiser, the Oxford Institute of Retail Management, was established at Templeton in 1985 to help retailers and consumer service companies gain strategic insights into their market formats and channels.

For further information about this event, see June 6th 2003 in The Wise Marketer's events diary.

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