Loylogic and Equity Bank Kenya Partner to Enhance American Express Membership Rewards Experience

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By: Wise Marketer Staff |

Posted on August 19, 2021

19th August, 2021: Loylogic, a leading global innovator in loyalty and points commerce experiences, has partnered with Equity Bank Kenya to revamp their Membership Rewards experience for American Express Green and Gold cardholders.

Utilising Loylogic’s award-winning e-commerce platform, Pointshub, Equity Bank American Express Card holders can now redeem their Membership Reward points through a recently relaunched portal with access to a wider variety of premium gifts, electronics, merchandise, and travel opportunities. Members can also choose to donate points to charities around the world.

Through Pointshub, Equity Bank’s American Express members have the choice to pay with points, or with its patented points-plus-cash payment feature, providing members with greater flexibility and choice when collecting and redeeming points. 

Gabi Kool, Chief Commercial Officer at Loylogic, commented: 

“We are proud to enter the African continent with our award-winning solutions and the region’s impressive growth in the payments and e-commerce sectors makes this one of the world’s most exciting areas to focus on. Through our Pointshub partnership with Equity Bank Kenya, we aim to delight and engage loyal American Express cardholders with a tempting choice of rewards, and create an outstanding experience that keeps customers coming back.” 

Mr. Gerald WaruiManaging Director Equity Bank Kenya, commented: 

“Our customers now enjoy an elevated experience and exclusive rewards for using their American Express Cards in Kenya and anywhere else in the world. Through support from Loylogic, they can now redeem their points through the newly revamped Membership Rewards website in a seamless process that is secure, efficient and most of all enjoyable.”

About Loylogic 

Swiss-based Loylogic Holdings is a global innovator in points commerce. Through our Pointshub, Pointspay and Dezerved solutions, we empower loyalty programs with deep insights and maximized economics, and offer their members more choices to collect and redeem points online, in-app and in-store. Founded in 2005 and headquartered in Zurich, Loylogic operates across the globe as the trusted partner of the most visionary loyalty programs.

Additional information, visit www.loylogic.com

About Equity Bank Kenya

Equity Bank Kenya is the largest bank subsidiary of Equity Group Holdings Plc with a footprint of 190 branches, spread across the country and is supported by over 39,464 agents, 21,138 merchants and 398 ATMs. Equity Group Holdings Plc is a financial services company listed at the Nairobi Securities Exchange, Uganda Securities Exchange, and Rwanda Stock Exchange. In addition to Equity Bank Kenya, the Group has banking subsidiaries in Uganda, South Sudan, Rwanda, Tanzania, DRC and a Commercial Representative Office in Ethiopia; with additional non-banking subsidiaries engaged in the provision of investment banking, custodial, insurance agency, philanthropy, consulting, and infrastructure services.

Equity Group is the largest bank in the region with assets of over Kshs 1.1 trillion (USD 11 billion). It is also the biggest bank in deposits, market capitalization and with a customer base of over 15 million customers. The Group has banking subsidiaries in Kenya, DRC, Rwanda, Uganda, Tanzania, South Sudan, and a Commercial Representative Office in Ethiopia, the Group has a footprint of 337 branches, 56,772 Agents, 32,269 Merchants, 697 ATMs and an extensive adoption of digital banking channels.

The Banker Top 1000 World Banks 2020 ranked Equity Bank 754 overall in its global ranking, 62nd in soundness (Capital Assets to Assets ratio), 55th in terms of Profits on Capital and 20th on Return on Assets. In 2020, Equity was ranked position 7 in the list of top 10 banks in Africa in The Banker’s Top 100 African Banks, becoming the 1st bank in Eastern and Central Africa to achieve this milestone, paving way for East African banks to play in the league of big banks together with South Africa, North Africa and West Africa. The bank was ranked 5th on soundness, 9th on growth performance, 8th in return on risk, and 6th on profitability.

In the same year, Moody’s gave the Bank a global rating of B2 with a negative outlook same as the sovereign rating of the Kenyan government due to the Bank’s strong brand recognition, solid liquidity buffers and resilient funding profile, established domestic franchise and extensive adoption of digital and alternative distribution channels.

Equity Group Holdings Plc is regulated by the Central Bank of Kenya.

For additional information, visit www.equitygroupholdings.com