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LTL #418: Driving Loyalty in Convenience Retail with Sheetz USA (Short Summary Show)

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By: Wise Marketer Staff |

Posted on August 15, 2023

Tom Peace’s latest short summary show covers the original podcast hosted by Paula Thomas where she is joined by ⁠Nicole Auman,⁠ Director of Brand Marketing at Sheetz.

⁠Sheetz Inc⁠. is one of North America’s fastest-growing convenience store chains, already operating over 600 locations.

Tom summarises the key insights from the original podcast on how Sheetz recent major insights and achievements, including a new subscription service, insights on the compelling role that their app is playing as a direct digital connection to their customers and of course, their store teams who serve as ambassadors of the program with customers.

Paula Thomas

CEO & Founder

Let's Talk Loyalty

Let’s Talk Loyalty” is a powerful podcast created for loyalty marketing professionals worldwide.  

As the first independent podcast in the loyalty marketing industry, Paula Thomas created this show for loyalty industry professionals who create marketing programmes that drive customer loyalty.  

With the industry spending billions of dollars on customer loyalty, the show brings the global loyalty community together to continually learn from each other.  

“Let’s Talk Loyalty” consists of interviews with loyalty leaders around the world, and it is designed to educate and inspire busy loyalty professionals.  

Paula holds an MBA, she is a Certified Loyalty Marketing Professional (CLMP) and she is also a former Judge for the International Loyalty Awards.

Her nickname is the “Oprah of Loyalty”.