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Mall of America® and Coniq partner to launch first-of-its kind membership program

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By: Wise Marketer Staff |

Posted on February 8, 2023

Further establishing the Mall as a leader in the retail and entertainment industry while enhancing the guest experience

BLOOMINGTON, MN (February 8th, 2023) – Mall of America® and Coniq are proud to announce a new membership program, MOA Insiders. Shoppers will now be rewarded throughout the year every time they shop, play, and dine at Mall of America. MOA Insiders is yet another offering that differentiates Mall of America, making it the first combined retail and attraction venue in North America that provides a membership program for guests.

“With the incredible feedback we have received from our holiday rewards program, we knew the time was right to create a year-round offering for our loyal guests,” said Jill Renslow, Chief Business Development & Marketing Officer at Mall of America. “MOA Insiders is truly a unique program for a venue like this. As we have spent more than three decades as the largest mall in America, we are continuing to evolve and find creative ways to elevate the guest experience to ultimately create memorable moments for everyone who walks through our doors.”

Coniq is a customer engagement platform that offers membership experiences for its valued guests and brand partners by providing technology and loyalty expertise. Mall of America and Coniq worked together to develop a catered membership program that best suits Mall of America guests and encompasses all that the retail and entertainment destination has to offer.

“Coniq is proud to be part of Mall of America’s mission to provide customers with world-class experiential retail, attraction, and entertainment using this new omnichannel engagement program,” said Ben Chesser, CEO and Founder of Coniq. “We look forward to working closely with Mall of America to deliver an imaginative and valuable retail experience.”

To join MOA Insiders, MOA guests can download the Mall of America App and create a free account. After signing up, all members will begin earning one point for every dollar spent by presenting the QR code on the App at checkout or at MOA Guest Services. Points can be redeemed for various rewards inside the App such as attraction passes, birthday rewards, and unique offers at participating stores.

Members can earn points even faster while getting access to exclusive benefits with a paid membership. For a $35 annual membership, guests will earn five points for every dollar spent. As members spend, they will progress through three tiers, which includes bronze, silver, and gold, based on point earnings. Paid members will immediately have bronze status getting them exceptional rewards valued at $75 including dedicated parking, a Nickelodeon unlimited ride wristband, a 30-minute climb at ClimbZone, early access to events, free ShopMOA shipping, complimentary stroller rentals, and special tenant offers. Moving up in tiers within the loyalty program will unlock additional rewards such as Mall of America VIP tours, attraction tickets, and valet parking.

For more information on MOA Insiders visit mallofamerica.com/insiders.

About Coniq

Coniq is the Total Customer Engagement Company for growth-minded shopping malls, outlets, and retail brands. Our Total Customer Engagement Platform provides the tools and data that marketers need to increase customer loyalty. Our all-in-one platform provides a faster and simpler way to generate revenue by understanding, anticipating, and engaging customers in real-time, across multiple channels. The Coniq platform powers over $1.2 billion in sales annually for its customers, with more than 20 million consumers shopping from 2,100 brands in 25+ countries worldwide. Our clients include Bicester Village, Madison Avenue, VIA Outlets, Reem Mall, and many others. For more information, visit coniq.com.


At 5.6 million square feet, Mall of America is the largest shopping and entertainment complex in North America with more than 520 world-class retail stores and restaurants; Nickelodeon Universe, a 7-acre indoor theme park; SEA LIFE Minnesota Aquarium; FlyOver America; Crayola Experience and more. The Mall opened in 1992 and is located in Bloomington, Minn., minutes from downtown Minneapolis and St. Paul and adjacent to the MSP International Airport. Follow Mall of America on Facebook, Twitter and Instagram. Download the Mall of America app from the App Store for iOS or Google Play for Android.


Madison Amland, Mall of America: Madison.Amland@moa.net

Thomas Hancox, Coniq: tom.hancox@coniq.com