Maritz opts for Catuity rewards software
Catuity's real-time redemption management software is to be used by Maritz Loyalty Marketing to help optimise customer relationships for its clients. Through a new three-year licensing agreement, Maritz will operate the software for its clients, providing real-time recognition and rewards at all points of interaction.
With support being provided by Catuity, the redemption management software is expected to work smoothly in conjunction with the Maritz loyalty technology platform this year. In the longer term, increasing numbers of Maritz clients are expected to benefit from the alliance.
"We believe our software will be an invaluable tool for Maritz clients who want real-time loyalty, rewards and incentives," said Catuity's CEO, Michael Howe.
Services Maritz Loyalty Marketing currently offers a mix of loyalty marketing capabilities including programme strategy, programme management, customer communications, rewards and fulfilment, creative execution, and loyalty analytics through its VAULT platform.
The Catuity system can make use of magnetic stripe, smart card, RFID, or contactless tokens, and Catuity's applet has already been included on millions of chip-based credit cards. The accompanying software works for a range of merchants, with particular focus on those who sell both through stores and over the internet.
Licensing The new agreement is in keeping with Catuity's existing strategy of licensing its software to strategic channel partners who, in turn, provide it to their clients.
"We believe Catuity's real-time software, working with our VAULT offering, will help strengthen our position in the loyalty marketing industry," said Mark Shipley, president of Maritz Loyalty Marketing. "The partnership enables us to offer real-time rewards to customers at the point of sale."