Marketing issues become key priority for financial firms

WM Circle Logo

By: Wise Marketer Staff |

Posted on October 9, 2004

The pace of change in the financial services industry has placed marketing issues at the top of every financial services organisation's priority list, according to the newsletter Bank Marketing International (BMI), which has also recently been added to the list of subscriptions available from Research and Markets.

With the increase in pace across the banking industry over recent years, the rise of the internet as a viable alternative to bank branches and advisors for many types of transactions and queries, and a sharp increase in the use of ATMs for banking functions and cross-selling, retail banks are coming to realise the need for a more comprehensive multi-channel marketing strategy in order to compete effectively.

Over the past ten years BMI has covered bank marketing issues for both marketing practitioners and senior executives in the financial services arena, offering insights into the ways products are promoted to customers both in and out of bank branches.

The newsletter service also covers all areas of financial services including personal banking products, asset management, private banking and life insurance.

More Info: