Marketing professionals are masters of many trades

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By: Wise Marketer Staff |

Posted on March 25, 2015

Almost a third of media and marketing professionals (63%) say they are seeing more people in their industry with multiple jobs compared to five years ago, and these 'portfolio job holders' work for more than one employer, potentially offering more than one service, according to research by flexible workspace provider, Regus.

The survey canvassed the opinions of over 3,000 business people in the UK on their attitudes and approaches to work. The findings show that working practices have changed considerably, even in as little as five years, with many employers becoming far more nimble in the way that they hire staff.

Rather than opt for full-time support, many are choosing to ramp-up capacity to deal with peak periods, outsourcing tasks to individuals that don't necessarily work within the typical 9-5 framework.

Flexible, professional workspaces are facilitating this approach to work. Portfolio job holders are understandably reluctant, or indeed unable, to commit to their own individual long-term, leased office.

"As an HR consultant I work with many different organisations and spend a lot of time travelling to see clients, so I don't need a permanent office that I occupy all the time," said Denise Dolan, director of HR consultancy Employment Management Solutions.

Working habits are becoming more flexible and this trend is expected to continue to increase over the coming years, and managed workspaces represent an ideal solution for start-up businesses, freelancers and consultants, because they offer a permanent location without the need to take an expensive long-term lease.

"The days of holding one job for life have gone. The tendency toward flexible working - including hours, location, and staff contracts - is gathering pace," concluded Richard Morris, UK CEO for Regus. "There are many reasons for this change, but certainly it suits businesses and professionals alike; both are increasingly looking for more flexibility than the traditional full-time work contract may afford."

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