Marriott Rewards, Marriott International's loyalty programme, is launching "MAX!", a new and exclusive kids programme that aims to enrich the travel experiences of children through holistic activities that inspire and nurture. The programme is available to members staying at participating Marriott International properties throughout the Asia-Pacific region.
In Asia Pacific, the rise of the middle class is changing consumers' behavior and increasing their desire to travel, especially in India, which was chosen for the launch. The MAX! programme roll-out will begin at resorts of all brands and JW Marriott Hotels in Asia Pacific and continue to all other hotels in the Marriott International portfolio with the exception of The Ritz-Carlton and Bvlgari brands.
Created for children ages five to 12 years old, MAX! is founded on four activity pillars: Be Active offers action-packed sessions, ranging from pool activities to dance lessons; Stay Curious encourages intellectual curiosity with activities such as cooking and arts-and-crafts; Go Explore will appeal to children's sense of adventure; while Just Relax offers more tranquil pursuits.
The four pillars are consistent throughout all offering properties; however, the specific activities will be curated by each property, making the experience authentic to the location and culture.
The MAX! by Marriott Rewards launch event was held in December at the JW Marriott Hotel Mumbai Juhu in India, to offer a preview of the programme's activities. More than 100 kids, whose parents are Marriott Rewards Elite Members, sampled MAX! at this exclusive event.